To develop and mobilize Christian leaders within their circles of influence, empowering believers to freely share their faith and bring worldwide transformation through values-based, relationship-driven programs.
EQUIP Leadership Inc makes its largest recent grants to the organizations that manage and execute John Maxwell’s leadership platform and events, with awards of $6,765,455 in 2023, $6,389,723 in 2024, and $4,579,257 in 2025 to Maxwell Leadership Foundation. That pattern shows a funder centered on Christian leadership development, evangelism, and the operational support needed to deliver programs at scale. Its recent giving also includes $4,916,011 and $3,670,317 to John Maxwell Leadership Foundation in 2023, again tied to managing and executing programs and events. The foundation’s work is not limited to one organizational channel. It also funds donation-distribution infrastructure through National Christian Foundation, including $3,107,617 in 2023 for investments in future programs and additional grants of $1,667,622, $111,077, and $100,000 for managing and executing donations to charitable causes. Smaller grants extend the pattern into program support for Global Outreach Ministries and community-based work with the Rally Foundation and Boys and Girls Club of Henderson County. Across these grants, EQUIP Leadership Inc appears to favor organizations that can translate funding into curriculum, events, donations, and other program execution rather than standalone project grants.
A clear theme in EQUIP Leadership Inc’s recent giving is operational and event support for Christian leadership work. The foundation gave $6,765,455 to Maxwell Leadership Foundation in 2023 and $4,579,257 in 2025 to assist in managing and executing its programs and events. It also gave $4,916,011 to John Maxwell Leadership Foundation in 2023 for the same purpose, showing repeated support for leadership programming through affiliated institutions. Another thread is fundraising and donation facilitation. National Christian Foundation received $3,107,617 in 2023 for investments in future programs, then $1,667,622 in 2023, $111,077 in 2025, and $100,000 in 2024 to assist in managing and executing donations to charitable causes. The foundation also supports broader community and ministry activity. It gave $384,000 in 2024 and $360,000 in 2025 to Global Outreach Ministries for program support, and $25,875 in 2023 to Rally Foundation for childhood cancer research.
EQUIP Leadership Inc’s grant sizes are highly skewed toward large awards: the 25th percentile is $25,875, the median is $1,667,622, and the 75th percentile is $4,293,164. The recent record shows repeated grants to the same recipients across multiple years, especially Maxwell Leadership Foundation, John Maxwell Leadership Foundation, National Christian Foundation, and Global Outreach Ministries. The pattern points to multi-year support rather than isolated one-time gifts. The foundation is operational in style, funding program execution, event management, donation facilitation, and forward-looking investments in future programs. It accepts unsolicited participation in at least some of its active partnership and fundraising programs.
$5.1M
$3.5M
$11M
$11.6M
Most grants fall between $26K and $4.3M, with a median of $1.7M.
25th Percentile
$26K
Median
$1.7M
75th Percentile
$4.3M
About 73% of grants go to recipients in GA.
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Grant activity is heavily concentrated in Georgia, which accounts for 73% of grants. The recipient geography is entirely U.S.-based in the recent sample. Within the list, repeat Georgia recipients include Alpharetta, Atlanta, and Duluth, while outside Georgia the foundation has supported Grandville, Michigan, and Birmingham, Alabama. The headquarters is in Duluth, Georgia, but the giving pattern reaches beyond the HQ city into other U.S. locations.
The recent grants favor Christian leadership and ministry organizations, especially Maxwell Leadership Foundation and John Maxwell Leadership Foundation for managing and executing programs and events. The foundation also funds donation-facilitation work through National Christian Foundation and program support for ministries and community organizations such as Global Outreach Ministries and Boys and Girls Club of Henderson County.
The grant-size distribution is wide, with a 25th percentile of $25,875, a median of $1,667,622, and a 75th percentile of $4,293,164. That combination indicates many large awards alongside smaller community or program-support grants.
Yes. Maxwell Leadership Foundation appears in 2023, 2024, and 2025; John Maxwell Leadership Foundation appears multiple times in 2023; National Christian Foundation appears in 2023, 2024, and 2025; and Global Outreach Ministries appears in 2024 and 2025. The record shows repeated support rather than one-off funding.
At least some active programs accept unsolicited participation. The Church Partnership, One Million Souls / Million More fundraising campaigns, Beyond Success Partnership, and Legacy Partnership all list unsolicited access as true in the program data.
Georgia is the top state by grant count, with 73% of grants going to recipients in the state. Recent Georgia recipients include organizations in Duluth, Alpharetta, Atlanta, and Birmingham is outside the state, showing that the giving is concentrated in Georgia but not limited to one city.
2025
Source: IRS Form 990-PF, fiscal year 2025.
Most recent grants reported to the IRS.
| Recipient | Location | Amount | Year | Purpose |
|---|---|---|---|---|
| Maxwell Leadership Foundation | Duluth, GA | $4,579,257 | 2025 | To assist in managing and executing MLF, and its programs and events |
| Global Outreach Ministries | Grandville, MI | $360,000 | 2025 | Program support |
| National Christian Foundation | Alpharetta, GA | $111,077 | 2025 | To assist in managing and executing donations to charitable causes |
| Maxwell Leadership Foundation | Duluth, GA | $6,389,723 | 2024 | To assist in managing and executing MLF, and its programs and events |
| Global Outreach Ministries | Grandville, MI | $384,000 | 2024 | Program support |
| National Christian Foundation | Alpharetta, GA | $100,000 | 2024 | To assist in managing and executing donations to charitable causes |
| Association of Related Churches | Birmingham, AL | $10,000 | 2024 | Program support |
| Maxwell Leadership Foundation | Duluth, TX | $6,765,455 | 2023 | To assist in managing and executing MLF, and its programs and events |
| Maxwell Leadership Foundation | Duluth, TX | $6,765,455 | 2023 | To assist in managing and executing MLF, and its programs and events |
| John Maxwell Leadership Foundation | Duluth, GA | $4,916,011 | 2023 | To assist in managing and executing JMLF, and its programs and events. |
| John Maxwell Leadership Foundation | Duluth, GA | $3,670,317 | 2023 | To assist in managing and executing JMLF, and its programs and events |
| National Christian Foundation | Alpharetta, GA | $3,107,617 | 2023 | Investments in future programs. |
| National Christian Foundation | Alpharetta, GA | $1,667,622 | 2023 | To assist in managing and executing donations to charitable causes |
| National Christian Foundation | Alpharetta, GA | $1,667,622 | 2023 | To assist in managing and executing donations to charitable causes |
| Rally Foundation | Atlanta, GA | $25,875 | 2023 | Childhood cancer research |
| Rally Foundation | Atlanta, GA | $25,875 | 2023 | Childhood cancer research |
| Boys and Girls Club (Henderson County) | Atlanta, GA | $10,000 | 2023 | Program support |
| Boys and Girls Club (Henderson County) | Atlanta, GA | $10,000 | 2023 | Program support |
Maxwell Leadership Foundation
$4,579,257To assist in managing and executing MLF, and its programs and events
Global Outreach Ministries
$360,000Program support
National Christian Foundation
$111,077To assist in managing and executing donations to charitable causes
Maxwell Leadership Foundation
$6,389,723To assist in managing and executing MLF, and its programs and events
Global Outreach Ministries
$384,000Program support
National Christian Foundation
$100,000To assist in managing and executing donations to charitable causes
Association of Related Churches
$10,000Program support
Maxwell Leadership Foundation
$6,765,455To assist in managing and executing MLF, and its programs and events
Maxwell Leadership Foundation
$6,765,455To assist in managing and executing MLF, and its programs and events
John Maxwell Leadership Foundation
$4,916,011To assist in managing and executing JMLF, and its programs and events.
John Maxwell Leadership Foundation
$3,670,317To assist in managing and executing JMLF, and its programs and events
National Christian Foundation
$3,107,617Investments in future programs.
National Christian Foundation
$1,667,622To assist in managing and executing donations to charitable causes
National Christian Foundation
$1,667,622To assist in managing and executing donations to charitable causes
Rally Foundation
$25,875Childhood cancer research
Rally Foundation
$25,875Childhood cancer research
Boys and Girls Club (Henderson County)
$10,000Program support
Boys and Girls Club (Henderson County)
$10,000Program support
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