From public IRS filings
CHECK MY ADS INSTITUTE
WASHINGTON, DC · Education
Mission
Check My Ads is a non profit 501(c)3 adtech watchdog. We are a non-partisan research and media organization. Our business activities include researching brand safety and advertising fraud within the digital advertising industry. We publish stories to an industry audience of Fortune 500 advertisers, agency representatives, and adtech executives, government officials, and the general public.
Financials (IRS Form 990)
Total revenue
$1.5M
Total expenses
$2.1M
Total assets
$600K
Program expense ratio
7026%
Source: IRS Form 990, tax year 2024.
Who funds CHECK MY ADS INSTITUTE
$1.6M in foundation grants on record from 7 funders — from IRS 990 grant line items.
| Funder | Total given | Grants |
|---|---|---|
| Fidelity Investments Charitable Gift Fund | $919K | 2 |
| Donor Advised Charitable Giving | $329K | 3 |
| National Philanthropic Trust | $321K | 3 |
| Bold Impact | $50K | 1 |
| Friends of the Earth | $50K | 1 |
| Miami Foundation | $25K | 1 |
| Vanguard Charitable Endowment Program | $16K | 1 |
| American Online Giving Foundation | $5K | 1 |
Leadership
Claire Atkin — CEO/Co-Founder (Principal officer)
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