From public IRS filings

CHECK MY ADS INSTITUTE

WASHINGTON, DC · Education

EIN (Tax ID): 87-1895699Latest Form 990: 2024IRS ruling year: 2021Find their 990 filing →

Mission

Check My Ads is a non profit 501(c)3 adtech watchdog. We are a non-partisan research and media organization. Our business activities include researching brand safety and advertising fraud within the digital advertising industry. We publish stories to an industry audience of Fortune 500 advertisers, agency representatives, and adtech executives, government officials, and the general public.

Financials (IRS Form 990)

Total revenue
$1.5M
Total expenses
$2.1M
Total assets
$600K
Program expense ratio
70%

Source: IRS Form 990, tax year 2024.

Who funds CHECK MY ADS INSTITUTE

$4.5M in foundation grants on record from 14 funders — matched from IRS 990 grant line items. Some matches may be approximate.

Leadership

Claire Atkin — CEO/Co-Founder (Principal officer)

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