Dairy Promotion Inc. directs virtually all of its giving to promotion and marketing of dairy products, primarily funding national, regional and state dairy boards and commodity promotion programs. Grants are program-restricted to advertising/market-development activities and flow to both the National Dairy Board and a broad set of state dairy commissions and marketing boards, reflecting a nationwide promotional strategy. The foundation’s support is operationally focused (campaigns, media buys, market development) rather than general charitable services or direct farm support.
Dairy Promotion Inc. directs virtually all of its recent giving to advertising programs tied to dairy promotion, with repeated large awards to the National Dairy Board and Dairy Max. The pattern is not general philanthropy but a coordinated marketing structure: grants are program-restricted and used for advertising, media buying, creative production, and market-development work across national and state-level dairy boards and commissions. Recent grants show a system built around recurring promotional partners. The National Dairy Board received $27,874,242 in 2023, $27,869,123 in 2024, and $27,562,708 in 2025 for its advertising program. Dairy Max also received multi-year support at $16,729,326 in 2023, $16,411,263 in 2024, and $15,838,857 in 2025, again for advertising. Other recipients include state and regional dairy marketing groups such as Empire State Development Corp, Wisconsin Milk Marketing Board, Idaho Dairy Products Commission, and Midwest Dairy Association, all funded for advertising programs. The foundation’s giving is national in scope and organized around dairy product promotion rather than broader charitable services. Its recent grants suggest an emphasis on sustaining coordinated campaigns over multiple years, with recipients appearing repeatedly across the grant list.
In national dairy promotion, the foundation gave $27,874,242 to the National Dairy Board in 2023, with the award labeled for an advertising program. That same recipient received similarly sized follow-on grants in 2024 and 2025, showing a sustained focus on broad dairy advertising. At the regional level, Dairy Max received $16,729,326 in 2023 for its advertising program, followed by comparable awards in 2024 and 2025. The foundation also supports state-based promotion systems: Empire State Development Corp received annual grants for an advertising program, and the Wisconsin Milk Marketing Board and Idaho Dairy Products Commission each appear as recurring recipients. Its portfolio also reaches state dairy market programs and cooperative promotion groups, including Michigan Dairy Market Program, Vermont Dairy Promo Council, Midwest Dairy Association, and Adadc Syracuse (inc), all funded for advertising activity. Across these areas, the purpose text stays centered on promotion, outreach, and market development.
$75.9M
$476K
$75.9M
$76M
Most grants fall between $147K and $1.7M, with a median of $894K.
25th Percentile
$147K
Median
$894K
75th Percentile
$1.7M
About 0% of grants go to recipients in IL.
KEVIN CODY
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Highly concentrated, program-restricted funding: a small number of repeat grantees receive the majority of dollars through multiple similar grants (most recipients show recurring 3-grant patterns). Large single-purpose grants for advertising/marketing dominate, distributed across national and state/regional dairy entities to ensure broad geographic coverage rather than many small, diverse nonprofit projects.
Notable grantees: National Dairy Board, Dairy Max, Empire State Development Corp, Wisconsin Milk Marketing Board, Idaho Dairy Products Commission
Typical grant size is substantial: the 25th percentile is $147,061, the median is $894,285, and the 75th percentile is $1,687,771. The recent-grants list also shows many multi-year awards, with the same recipients appearing in 2023, 2024, and 2025 at closely related amounts. That pattern suggests recurring program support rather than one-off gifts. The foundation is organized as a grantmaking entity with no individual giving and no program-related investments reported. Program-restricted funding is the dominant structure, with grants tied to advertising and market-development work.
Grantmaking is national, with every listed recipient in the United States. Recipients cluster in several cities and state capitals, including Chicago, Grand Prairie, Albany, Madison, Meridian, Columbus, St. Paul, and North Syracuse. Vermont stands out as the top state by grant count, helped by repeated awards to a Montpelier-based recipient. Kansas is the headquarters state, but no grants in the recent list went to recipients there.
It funds advertising and market-development work for dairy promotion. The recent grants repeatedly use “ADVERTISING PROGRAM” as the purpose, and recipients include the National Dairy Board, Dairy Max, state dairy commissions, and regional marketing boards.
Yes. Several recipients appear in 2023, 2024, and 2025, including the National Dairy Board, Dairy Max, Empire State Development Corp, Wisconsin Milk Marketing Board, Idaho Dairy Products Commission, Midwest Dairy Association, and Vermont Dairy Promo Council.
The grant-size distribution is substantial: the 25th percentile is $147,061, the median is $894,285, and the 75th percentile is $1,687,771. Many individual awards in the recent list are much larger than the median, especially the recurring national and regional advertising grants.
Giving is national and all listed recipients are in the United States. The top state by grant count is Vermont, and recent recipients are located in cities such as Chicago, Grand Prairie, Albany, Madison, Meridian, Columbus, St. Paul, and North Syracuse.
No. The foundation is marked as not funding individuals, and the recent grants are all made to organizations involved in dairy promotion, marketing, and market development.
2026
Source: IRS Form 990-PF, fiscal year 2026.
Most recent grants reported to the IRS.
| Recipient | Location | Amount | Year | Purpose |
|---|---|---|---|---|
| NATIONAL DAIRY BOARD | CHICAGO, IL | $28,441,695 | 2026 | ADVERTISING PROGRAM |
| DAIRY MAX | GRAND PRAIRIE, TX | $16,485,139 | 2026 | ADVERTISING PROGRAM |
| EMPIRE STATE DEVELOPMENT CORP | ALBANY, NY | $6,584,264 | 2026 | ADVERTISING PROGRAM |
| MICHIGAN DAIRY MARKET PROGRAM | AUGUSTA, MI | $4,057,139 | 2026 | ADVERTISING PROGRAM |
| WISCONSIN MILK MARKETING BOARD | MADISON, WI | $3,030,949 | 2026 | ADVERTISING PROGRAM |
| IDAHO DAIRY PRODUCTS COMMISSION | MERIDIAN, ID | $2,791,424 | 2026 | ADVERTISING PROGRAM |
| ADADC COLUMBUS (MIDEAST) | COLUMBUS, OH | $1,920,560 | 2026 | ADVERTISING PROGRAM |
| MIDWEST DAIRY ASSOCIATION | ST PAUL, MN | $1,558,391 | 2026 | ADVERTISING PROGRAM |
| VERMONT DAIRY PROMO COUNCIL | MONTPELIER, VT | $1,537,542 | 2026 | ADVERTISING PROGRAM |
| ADADC SYRACUSE (INC) | NORTH SYRACUSE, NY | $1,537,219 | 2026 | ADVERTISING PROGRAM |
| UTAH DAIRY COMMISSION | SALT LAKE CITY, UT | $1,374,481 | 2026 | ADVERTISING PROGRAM |
| SE UNITED DAIRY INDUSTRY ASSOC | ATLANTA, GA | $1,103,684 | 2026 | ADVERTISING PROGRAM |
| ADA INDIANA | BLOOMINGTON, IN | $959,861 | 2026 | ADVERTISING PROGRAM |
| DAIRY FARMERS INC | ALTAMONTE SPRINGS, FL | $944,278 | 2026 | ADVERTISING PROGRAM |
| NEBRASKA DAIRY INDUSTRY DEVELOPMENT | OMAHA, NE | $766,743 | 2026 | ADVERTISING PROGRAM |
| COMMONWEALTH OF PA | HARRISBURG, PA | $714,710 | 2026 | ADVERTISING PROGRAM |
| NEVADA FARM BUREAU PRODUCERS | SPARKS, NV | $686,875 | 2026 | ADVERTISING PROGRAM |
| MINNESOTA DAIRY RESEARCH & PROMO | ST PAUL, MN | $380,063 | 2026 | ADVERTISING PROGRAM |
| ADA - SOUTH DAKOTA | PIERRE, SD | $278,156 | 2026 | ADVERTISING PROGRAM |
| MAINE DAIRY PROMOTION BOARD | AUGUSTA, ME | $166,795 | 2026 | ADVERTISING PROGRAM |
| CONNECTICUT MILK | HARTFORD, CT | $134,183 | 2026 | ADVERTISING PROGRAM |
| ILLINOIS MILK PROMOTION BOARD | BLOOMINGTON, IL | $101,338 | 2026 | ADVERTISING PROGRAM |
| COMMONWEALTH OF MA | SOUTHBORO, MA | $84,932 | 2026 | ADVERTISING PROGRAM |
| ADA - KENTUCKY | LOUISVILLE, KY | $75,225 | 2026 | ADVERTISING PROGRAM |
| GRANITE STATE PROMOTION AGENCY | CONCORD, NH | $64,459 | 2026 | ADVERTISING PROGRAM |
| NEW JERSEY DAIRY INDUSTRY ADVISORY | TRENTON, NJ | $48,505 | 2026 | ADVERTISING PROGRAM |
| NEW ENGLAND DAIRY | BOSTON, MA | $43,240 | 2026 | ADVERTISING PROGRAM |
| NORTH DAKOTA DAIRY PROMO COMMISSION | BISMARCK, ND | $32,155 | 2026 | ADVERTISING PROGRAM |
| NATIONAL DAIRY BOARD | CHICAGO, IL | $27,562,708 | 2025 | ADVERTISING PROGRAM |
| DAIRY MAX | GRAND PRAIRIE, TX | $15,838,857 | 2025 | ADVERTISING PROGRAM |
| EMPIRE STATE DEVELOPMENT CORP | ALBANY, NY | $6,296,617 | 2025 | ADVERTISING PROGRAM |
| MICHIGAN DAIRY MARKET PROGRAM | AUGUSTA, MI | $4,076,328 | 2025 | ADVERTISING PROGRAM |
| WISCONSIN MILK MARKETING BOARD | MADISON, WI | $3,235,310 | 2025 | ADVERTISING PROGRAM |
| IDAHO DAIRY PRODUCTS COMMISSION | MERIDIAN, ID | $2,412,858 | 2025 | ADVERTISING PROGRAM |
| ADADC COLUMBUS (MIDEAST) | COLUMBUS, OH | $1,622,125 | 2025 | ADVERTISING PROGRAM |
| VERMONT DAIRY PROMO COUNCIL | MONTPELIER, VT | $1,523,608 | 2025 | ADVERTISING PROGRAM |
| MIDWEST DAIRY ASSOCIATION | ST PAUL, MN | $1,491,921 | 2025 | ADVERTISING PROGRAM |
| ADADC SYRACUSE (INC) | NORTH SYRACUSE, NY | $1,401,325 | 2025 | ADVERTISING PROGRAM |
| SE UNITED DAIRY INDUSTRY ASSOC | ATLANTA, GA | $1,150,563 | 2025 | ADVERTISING PROGRAM |
| UTAH DAIRY COMMISSION | SALT LAKE CITY, UT | $1,139,807 | 2025 | ADVERTISING PROGRAM |
| ADA INDIANA | BLOOMINGTON, IN | $1,110,872 | 2025 | ADVERTISING PROGRAM |
| DAIRY FARMERS INC | ALTAMONTE SPRINGS, FL | $1,037,700 | 2025 | ADVERTISING PROGRAM |
| NEBRASKA DAIRY INDUSTRY DEVELOPMENT | OMAHA, NE | $806,429 | 2025 | ADVERTISING PROGRAM |
| COMMONWEALTH OF PA | HARRISBURG, PA | $710,642 | 2025 | ADVERTISING PROGRAM |
| NEVADA FARM BUREAU PRODUCERS | SPARKS, NV | $576,703 | 2025 | ADVERTISING PROGRAM |
| ADA - SOUTH DAKOTA | PIERRE, SD | $409,758 | 2025 | ADVERTISING PROGRAM |
| MINNESOTA DAIRY RESEARCH & PROMO | ST PAUL, MN | $352,662 | 2025 | ADVERTISING PROGRAM |
| MAINE DAIRY PROMOTION BOARD | AUGUSTA, ME | $165,413 | 2025 | ADVERTISING PROGRAM |
| ILLINOIS MILK PROMOTION BOARD | BLOOMINGTON, IL | $137,911 | 2025 | ADVERTISING PROGRAM |
| CONNECTICUT MILK | HARTFORD, CT | $128,401 | 2025 | ADVERTISING PROGRAM |
NATIONAL DAIRY BOARD
$28,441,695ADVERTISING PROGRAM
DAIRY MAX
$16,485,139ADVERTISING PROGRAM
EMPIRE STATE DEVELOPMENT CORP
$6,584,264ADVERTISING PROGRAM
MICHIGAN DAIRY MARKET PROGRAM
$4,057,139ADVERTISING PROGRAM
WISCONSIN MILK MARKETING BOARD
$3,030,949ADVERTISING PROGRAM
IDAHO DAIRY PRODUCTS COMMISSION
$2,791,424ADVERTISING PROGRAM
ADADC COLUMBUS (MIDEAST)
$1,920,560ADVERTISING PROGRAM
MIDWEST DAIRY ASSOCIATION
$1,558,391ADVERTISING PROGRAM
VERMONT DAIRY PROMO COUNCIL
$1,537,542ADVERTISING PROGRAM
ADADC SYRACUSE (INC)
$1,537,219ADVERTISING PROGRAM
UTAH DAIRY COMMISSION
$1,374,481ADVERTISING PROGRAM
SE UNITED DAIRY INDUSTRY ASSOC
$1,103,684ADVERTISING PROGRAM
ADA INDIANA
$959,861ADVERTISING PROGRAM
DAIRY FARMERS INC
$944,278ADVERTISING PROGRAM
NEBRASKA DAIRY INDUSTRY DEVELOPMENT
$766,743ADVERTISING PROGRAM
COMMONWEALTH OF PA
$714,710ADVERTISING PROGRAM
NEVADA FARM BUREAU PRODUCERS
$686,875ADVERTISING PROGRAM
MINNESOTA DAIRY RESEARCH & PROMO
$380,063ADVERTISING PROGRAM
ADA - SOUTH DAKOTA
$278,156ADVERTISING PROGRAM
MAINE DAIRY PROMOTION BOARD
$166,795ADVERTISING PROGRAM
CONNECTICUT MILK
$134,183ADVERTISING PROGRAM
ILLINOIS MILK PROMOTION BOARD
$101,338ADVERTISING PROGRAM
COMMONWEALTH OF MA
$84,932ADVERTISING PROGRAM
ADA - KENTUCKY
$75,225ADVERTISING PROGRAM
GRANITE STATE PROMOTION AGENCY
$64,459ADVERTISING PROGRAM
NEW JERSEY DAIRY INDUSTRY ADVISORY
$48,505ADVERTISING PROGRAM
NEW ENGLAND DAIRY
$43,240ADVERTISING PROGRAM
NORTH DAKOTA DAIRY PROMO COMMISSION
$32,155ADVERTISING PROGRAM
NATIONAL DAIRY BOARD
$27,562,708ADVERTISING PROGRAM
DAIRY MAX
$15,838,857ADVERTISING PROGRAM
EMPIRE STATE DEVELOPMENT CORP
$6,296,617ADVERTISING PROGRAM
MICHIGAN DAIRY MARKET PROGRAM
$4,076,328ADVERTISING PROGRAM
WISCONSIN MILK MARKETING BOARD
$3,235,310ADVERTISING PROGRAM
IDAHO DAIRY PRODUCTS COMMISSION
$2,412,858ADVERTISING PROGRAM
ADADC COLUMBUS (MIDEAST)
$1,622,125ADVERTISING PROGRAM
VERMONT DAIRY PROMO COUNCIL
$1,523,608ADVERTISING PROGRAM
MIDWEST DAIRY ASSOCIATION
$1,491,921ADVERTISING PROGRAM
ADADC SYRACUSE (INC)
$1,401,325ADVERTISING PROGRAM
SE UNITED DAIRY INDUSTRY ASSOC
$1,150,563ADVERTISING PROGRAM
UTAH DAIRY COMMISSION
$1,139,807ADVERTISING PROGRAM
ADA INDIANA
$1,110,872ADVERTISING PROGRAM
DAIRY FARMERS INC
$1,037,700ADVERTISING PROGRAM
NEBRASKA DAIRY INDUSTRY DEVELOPMENT
$806,429ADVERTISING PROGRAM
COMMONWEALTH OF PA
$710,642ADVERTISING PROGRAM
NEVADA FARM BUREAU PRODUCERS
$576,703ADVERTISING PROGRAM
ADA - SOUTH DAKOTA
$409,758ADVERTISING PROGRAM
MINNESOTA DAIRY RESEARCH & PROMO
$352,662ADVERTISING PROGRAM
MAINE DAIRY PROMOTION BOARD
$165,413ADVERTISING PROGRAM
ILLINOIS MILK PROMOTION BOARD
$137,911ADVERTISING PROGRAM
CONNECTICUT MILK
$128,401ADVERTISING PROGRAM