About Sugar Bowl
The Sugar Bowl foundation primarily funds college athletics and event-related payouts tied to its bowl games and kickoff (large institutional payments to conferences and universities), while also supporting local youth sports, HBCU football initiatives, and New Orleans tourism/community events. Smaller, targeted grants support education and teacher retention in New Orleans, youth scholarships, and sponsorships for regional sporting events. The foundation’s giving is event- and athletics-driven, with a clear local/regional emphasis alongside national collegiate partners.
Focus Areas
Payouts to college athletic conferences for Sugar Bowl participation (e.g., SEC, Big 12)Major university participant payments for Allstate Louisiana Kickoff (e.g., FSU, LSU)HBCU football promotion and events (Black College Football Hall of Fame / Legacy Bowl)Local youth sports and tournament sponsorships in Louisiana (youth soccer, regattas)New Orleans education and teacher support initiatives (New Schools for New Orleans, Teach For America GNO)Community tourism and signature event sponsorships in New Orleans (Crescent City Countdown / fireworks)
Who They Fund
About Sugar Bowl
Sugar Bowl’s recent giving is shaped by large event-based payouts tied to college football, with $5.5 million grants each to the Southeastern Conference and Big 12 Conference Inc. for participating in the annual Allstate Sugar Bowl. That same pattern appears in its other major athletic commitments, including $5.1 million grants to Louisiana State University and Florida State University for participation in the Allstate Louisiana Kickoff. Alongside those institutional payments, the foundation directs smaller but recurring support to New Orleans education and youth programming, including New Schools for New Orleans and Teach for America GNO. Its portfolio also reaches into HBCU football, junior golf, sailing, youth soccer, and civic celebrations in the New Orleans area. The mix points to a funder that operates through sports-related payouts and sponsorships, while also using targeted grants to support teacher retention, youth opportunities, and local event activity. In practice, Sugar Bowl’s grantmaking ties college athletics to community-facing programs in Louisiana and beyond, with the largest checks reserved for participation in its marquee games and the rest spread across regional nonprofit and sports partners.
What Sugar Bowl Funds
College athletics is the clearest line in Sugar Bowl’s grantmaking. The foundation gave $5.5 million to the Southeastern Conference and another $5.5 million to Big 12 Conference Inc, both described as payouts for participating in the annual Allstate Sugar Bowl. It also awarded $5.1 million each to Louisiana State University and Florida State University for the Allstate Louisiana Kickoff. Beyond those game-related payments, Sugar Bowl supports HBCU football through $50,500 to the Black College Football Hall of Fame for the Legacy Bowl, an HBCU post-season all-star football game. Its education giving includes $137,000 and $100,000 to New Schools for New Orleans for teacher support initiative events, plus $78,100 to the College Football Playoff Foundation for helping K-12 educators create positive outcomes for U.S. students. The foundation also backed Teach for America Gno with $12,500 for retention and recruitment programming.
How Sugar Bowl Gives
Sugar Bowl’s typical grant size sits at a median of $46,250, with a lower quartile of $23,125 and an upper quartile of $127,750. The distribution is highly uneven because a small number of multi-million-dollar payouts dominate the year, while many smaller sponsorship and program grants cluster well below six figures. The 2024 grants list shows repeated support to several recipients in the same year, including New Schools for New Orleans, Black College Football Hall of Fame, Southern Yacht Club, Kelly Gibson Foundation, and Louisiana Soccer Association. That pattern suggests a mix of contractual participation payments and repeated sponsorships rather than one-off relationships only. Sugar Bowl is not an individual-giving funder and does not make program-related investments.
Financial Snapshot
Annual Giving
$12.5M
Total Assets
$88.9M
Total Revenue
$25.3M
Total Expenses
$24.3M
Typical Grant Size
Most grants fall between $23K and $128K, with a median of $46K.
25th Percentile
$23K
Median
$46K
75th Percentile
$128K
Geographic Reach
Regional6 states funded
Funding intensity
LowHigh
Headquarters
Leadership
JEFF HUNDLEY
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