About Peach Bowl
We positively impact people’s lives by celebrating college athletics, through best-in-class events and activities that create charitable donations, scholarships, economic impact, and memorable experiences.
Focus Areas
Sports and athleticsScholarships and educationCharitable givingCommunity and economic developmentEvent management
Who They Fund
college student-athletes (scholarship recipients)colleges and athletic departmentslocal communities and small businesses impacted by eventsfans and event attendees
Funding Style
event-driven fundraisingscholarship provision
About Peach Bowl
Peach Bowl Inc channels college athletics into charitable donations, scholarships, and economic impact through best-in-class events and activities. The clearest signal in the recent grant record is its use of large, event-linked support to major athletic programs: $5,000,000 each went to the University of Alabama and the University of Georgia Athletic Assn Inc in 2023, with additional multi-million-dollar support to the University of Oregon, the University of Louisville, the University of Miami, and the University of Mississippi. That pattern shows a funder centered on college football and the institutions around it. The foundation’s giving also reaches beyond athletics. In 2025, it made a $500,000 grant to Boys & Girls Club of Metro Atlanta and a $363,074 grant to Children's Healthcare of Atlanta Fdn Inc, reflecting a mix of sports, youth-serving, and community-facing support. Other grants in the record include Atlanta Public Schools Dept of Athletics, Georgia's Lion Lighthouse Foundation, and Westside Future Fund. Across the recent list, Peach Bowl Inc appears to connect major sporting events with broader civic and charitable beneficiaries, especially in Georgia and the Southeast.
What Peach Bowl Funds
College athletics is the foundation’s core lane. It gave $5,000,000 to the University of Alabama for support and $5,000,000 to the University of Georgia Athletic Assn Inc for support, alongside $3,500,000 to Georgia Tech Athletic Association in both 2023 and 2025. Those awards point to sustained investment in athletic departments tied to major football programs. The grant record also includes education and student-centered support. Peach Bowl Inc awarded $4,250,000 to the University of Mississippi, $4,250,000 to the University of Louisville, and $50,000 to The Ohio State University Foundation, showing that higher education is part of the funding mix. Community and charitable grants sit alongside sports giving. It provided $500,000 to Boys & Girls Club of Metro Atlanta, $363,074 to Children's Healthcare of Atlanta Fdn Inc in 2025, and $250,000 to Westside Future Fund, linking event-driven fundraising to local community benefit.
How Peach Bowl Gives
Peach Bowl Inc’s typical grant size is $10,000 at the 25th percentile, $17,500 at the median, and $50,000 at the 75th percentile. The recent record also includes several much larger awards in the millions, indicating a wide spread between routine grants and flagship support. Recipients appear across multiple years in a few cases, including Georgia Tech Athletic Association, Children's Healthcare of Atlanta Fdn Inc, Georgia's Lion Lighthouse Foundation, and American Red Cross of Georgia. The funder is a regular funder, not a DAF, and it does not fund individuals or make program-related investments.
Financial Snapshot
Annual Giving
$11.7M
Total Assets
$87.7M
Total Revenue
$43.3M
Total Expenses
$32.3M
Typical Grant Size
Most grants fall between $10K and $50K, with a median of $18K.
25th Percentile
$10K
Median
$18K
75th Percentile
$50K
Geographic Reach
Regional25 states funded
Funding intensity
LowHigh
Headquarters
Leadership
GARY P STOKAN PRESIDENT
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