About Pasadena Tournament of Roses Association
To organize and present the annual Rose Parade and related community events that celebrate the spirit of the community, floral creativity, volunteerism and tradition.
Focus Areas
arts and culturecommunity eventsheritage and traditionsvolunteerism
Who They Fund
students / scholarship recipientsK-12 teachers / educatorscommunity event organizers and local community groupsconference attendees / professional associationsvenues / stadiums (e.g., Rose Bowl)
Funding Style
general/unrestricted supportannual/recurring contributions
About Pasadena Tournament of Roses Association
Pasadena Tournament of Roses Association’s grantmaking is anchored by large annual distributions tied to college football conference and playoff arrangements, with multiple seven-figure transfers showing how closely its philanthropy follows that event structure. In 2024, the largest reported grant was $120,059,981 to College Football Playoff Escrow in Overland Park, Kansas for a CFP distribution. The same year also included $44,885,886 each to the Big Ten Conference in Rosemont, Illinois and the Pac-12 Conference in San Francisco for CFP distribution. Earlier filings show similarly large conference-related payments, including $41,929,871 to each of those two conferences in 2023 for RBG distribution and $40,102,874 to each in 2024 for conference distribution. Beyond those headline transfers, the foundation also supports Pasadena-based institutions and organizations tied to the Rose Parade, Rose Bowl, and local community events. Recent grants include annual contributions to the Pasadena Tournament of Roses Foundation, funding for the Rose Bowl Operating Co., and support for the City of Pasadena. The pattern shows a funder that combines event-linked distributions with smaller community, education, and operations grants.
What Pasadena Tournament of Roses Association Funds
A major portion of the foundation’s grantmaking is tied to sports and event infrastructure. It gave $100,000 in 2024 to Rose Bowl Operating Co. for Rose Bowl stadium support and another $100,000 in 2023 to Rose Bowl Operating Company for contribution per MLA. It also funded the National Football Foundation with $15,000 in 2025 for event sponsorship. Education appears in teacher and student support. The Pasadena Education Foundation received $25,500 in 2024 for teacher grants and $25,000 in 2025 for teacher grants, while Arizona State University and the University of Notre Dame each received $10,000 in scholarship support. Community-event support shows up as well: Living Through Giving Foundation received $15,000 in 2024 for community event support. Emergency-related support is visible in 2024 grants to Artistic Entertainment Service and Phoenix Decorating Co., each at $86,400 for COVID support.
How Pasadena Tournament of Roses Association Gives
Typical grant size sits at $6,725 at the 25th percentile, $15,000 at the median, and $86,400 at the 75th percentile, while the recent record also includes very large event-distribution transfers well above that range. The data shows recurring support to the Pasadena Tournament of Roses Foundation across 2023, 2024, and 2025, along with repeat funding to the Pasadena Education Foundation in multiple years. Pasadena Tournament of Roses Association is a regular funder, not a donor advised fund, and it does not fund individuals or make program-related investments. The grant record also includes annual and general support, event sponsorship, scholarship funding, and COVID-related relief.
Financial Snapshot
Annual Giving
$102.5M
Total Assets
$66.3M
Total Revenue
$126.1M
Total Expenses
$131.6M
Typical Grant Size
Most grants fall between $7K and $86K, with a median of $15K.
25th Percentile
$7K
Median
$15K
75th Percentile
$86K
Geographic Reach
Regional7 states funded
Funding intensity
LowHigh
Headquarters
Leadership
DAVID M EADS
Accepts unsolicited proposals
Unlock Deep Analysis
Sign up for a free Kindora account to access AI-generated insights into this funder's giving patterns, decision-makers, and fit signals.
Get Started FreeSee Similar Funders
Free Kindora accounts unlock side-by-side comparisons with foundations that share this funder's focus areas and giving profile.
Get Started FreeExplore related grant guides
Want a Personalized Pitch for Pasadena Tournament of Roses Association?
Sign up free to see how well your nonprofit fits this funder, get an AI-generated pitch, and unlock similar foundations.
Free plan available
No contracts
Cancel anytime