Rebranding Incentive Program — Branding Incentive Phase Three
Who can apply: Affiliates that adopt the standardized PAT rebranding guidelines and submit within the incentive time window. Specific rules depend on the incentive phase.
To promote the optimal early development, learning, and health of children by supporting and engaging their parents and caregivers.
Parents As Teachers National Center Inc uses challenge grants to push its affiliate network toward specific service goals, with 2025 awards reaching the top tier at $52,500 and smaller awards at $27,500. The grantmaking is centered on parents and caregivers of young children, and the active programs show a clear preference for time-limited, incentive-based funding rather than open-ended support. Through the Investing in the Power of Families initiative, affiliates can receive direct support for priorities such as recruitment and enrollment, workforce development, family leadership, and program quality improvement. The Losos Prize for Innovation adds a second channel of support by recognizing affiliates that demonstrate innovation and community impact in service delivery. Recent recipients include Valley Center Public Schools Usd #262 in Valley Center, Kansas, and Suquamish Indian Tribe of the Port Madison in Suquamish, Washington, both funded through challenge grants. Another line of support, the Mildred Winter Founder’s Scholarships, covers conference registration for parent educators, linking grantmaking to professional development within the network.
The foundation’s named programs point to a narrow but varied set of priorities inside early childhood services. In health-related work, the Investing in the Power of Families challenge grants funded maternal and infant mortality efforts, including a $52,500 grant to Healthy Start Coalition of Pinellas Inc in Pinellas Park, Florida. In family-strengthening work, the same initiative supports family leadership development and community responsiveness. Workforce development is another recurring theme, alongside program quality improvement and recruitment and enrollment. Innovation also appears as a separate track: the Losos Prize for Innovation recognizes affiliates for inventive solutions to caregiver and community needs and service delivery improvement. Professional learning is built into the model through the Mildred Winter Founder’s Scholarships, which cover conference registration for parent educators.
The typical award sits in the mid-range of the program: p25 is $12,500, median grant size is $27,500, and p75 is $52,500. The recent list shows repeated use of the challenge grant structure, with many awards landing at the $52,500 level and a second cluster at $27,500. That pattern matches the foundation’s stated philosophy tags: challenge or matching grants, incentive-based funding, and time-limited, project-restricted support. The active programs also include unsolicited options in some cases, including the challenge grant initiative and branding incentive program. The grant list is entirely domestic in the data provided, with 56 U.S. grants shown.
$2.2M
$33M
$20.5M
$21.6M
Most grants fall between $13K and $53K, with a median of $28K.
25th Percentile
$13K
Median
$28K
75th Percentile
$53K
About 2% of grants go to recipients in IL.
CONSTANCE GULLY
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Grantmaking is national in reach, but the recipient map is uneven. Michigan is the top state by grant count, and Missouri accounts for 2% of grants to recipients. The recent awards also land in a wide spread of cities, including Valley Center, Kansas; Pinellas Park, Florida; Suquamish, Washington; and Monmouth, Illinois. Other recipient locations in the list include Phoenix, Arizona; Dayton, Ohio; Omaha, Nebraska; and Green Bay, Wisconsin. The country distribution shown is entirely U.S.-based, with 56 grants in the United States.
The foundation funds early childhood development work through evidence-based home visiting, parent education, family engagement, training and professional development, research and evaluation. Active programs also add family leadership, workforce development, recruitment and enrollment, maternal and infant mortality, and program quality improvement.
The grant-size distribution centers in the mid-range: p25 is $12,500, median grant size is $27,500, and p75 is $52,500. Recent awards include both $27,500 and $52,500 challenge grants.
The foundation gives nationally. The recipient distribution in the data is U.S.-only, and the recent grants list includes organizations in Kansas, Florida, Washington, Illinois, Arizona, Ohio, Nebraska, and other states.
Yes. The active programs include the Losos Prize for Innovation, which recognizes affiliates for innovation and community impact, and the Branding Incentive / Rebranding Incentive programs, which award branded items and recognition to affiliates that adopt standardized branding.
Some programs accept unsolicited submissions. The data marks the Investing in the Power of Families challenge grant initiative, the Branding Incentive Program, and the RFP/funding-opportunities page as accepting unsolicited applications, while the Losos Prize for Innovation and the Mildred Winter Founder’s Scholarships are not marked that way.
2025
Source: IRS Form 990-PF, fiscal year 2025.
Current and upcoming funding from Parents As Teachers National Center that your nonprofit may be able to apply for.
Who can apply: Affiliates that adopt the standardized PAT rebranding guidelines and submit within the incentive time window. Specific rules depend on the incentive phase.
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Most recent grants reported to the IRS.
| Recipient | Location | Amount | Year | Purpose |
|---|---|---|---|---|
| EASTERN UPPER PENNINSULA ISD | SAULT SAINTE MARIE, MI | $52,500 | 2025 | CHALLENGE GRANT |
| HEALTHY START COALITION OF PINELLAS INC | PINELLAS PARK, FL | $52,500 | 2025 | CHALLENGE GRANT |
| SJRC TEXAS INC | BULVERDE, TX | $52,500 | 2025 | CHALLENGE GRANT |
| VALLEY CENTER PUBLIC SCHOOLS USD #262 | VALLEY CENTER, KS | $52,500 | 2025 | CHALLENGE GRANT |
| MERCED COUNTY OFFICE OF EDUCATION | MERCED, CA | $52,500 | 2025 | CHALLENGE GRANT |
| PRESCHOOL PROMISE INC | DAYTON, OH | $52,500 | 2025 | CHALLENGE GRANT |
| OPTIONS & ADVOCACY FOR MCHENRY COUNTY | CRYSTAL LAKE, IL | $52,500 | 2025 | CHALLENGE GRANT |
| CHICANOS POR LA CAUSA | PHOENIX, AZ | $52,500 | 2025 | CHALLENGE GRANT |
| SUQUAMISH INDIAN TRIBE OF THE PORT MADISON | SUQUAMISH, WA | $52,500 | 2025 | CHALLENGE GRANT |
| BEGINNINGS INC | JOHNSTOWN, PA | $52,500 | 2025 | CHALLENGE GRANT |
| BEAUFORT JASPER HAMPTON COMPREHENSIVE | OKATIE, SC | $52,500 | 2025 | CHALLENGE GRANT |
| CATHOLIC CHARITIES OF THE DIOCESE OF PUEBLO | PUEBLO, CO | $52,500 | 2025 | CHALLENGE GRANT |
| USD 394 ROSE HILL PUBLIC SCHOOLS | ROSE HILL, KS | $52,500 | 2025 | CHALLENGE GRANT |
| ORANGEBURG COUNTY FIRST STEPS | ORANGEBURG, SC | $52,500 | 2025 | CHALLENGE GRANT |
| EXCHANGE CLUB CHILD ABUSE PREVENTION CENTER | BIRMINGHAM, AL | $52,500 | 2025 | CHALLENGE GRANT |
| STEP UP SUNCOAST INC | SARASOTA, FL | $52,500 | 2025 | CHALLENGE GRANT |
| PROJECT SELF-SUFFICIENCY OF SUSSEX COUNTY | NEWTON, NJ | $52,500 | 2025 | CHALLENGE GRANT |
| HENDERSON KNOX MERCER WARREN REGIONAL OFFICE OF EDUCATION #33 | MONMOUTH, IL | $52,500 | 2025 | CHALLENGE GRANT |
| BATESVILLE SCHOOL DISTRICT #1 | BATESVILLE, AR | $52,500 | 2025 | CHALLENGE GRANT |
| TENNESSEE VOICES FOR CHILDREN INC | GOODLETTSVILLE, TN | $50,000 | 2025 | CHALLENGE GRANT |
| CHILDREN'S COUNCIL OF WATAUGA COUNTY INC | BOONE, NC | $50,000 | 2025 | CHALLENGE GRANT |
| TRI-COUNTY COMMUNITY ACTIONFAMILY CENTER | HARRISBURG, PA | $50,000 | 2025 | CHALLENGE GRANT |
| THE PARENT CHILD CENTER OF TULSA INC | TULSA, OK | $50,000 | 2025 | CHALLENGE GRANT |
| FAMILY RESOURCE CENTER OF SHEBOYGAN COUNTY | PLYMOUTH, WI | $30,000 | 2025 | CHALLENGE GRANT |
| MATERNAL & CHILD HEALTH CONSORTIUM | WEST CHESTER, PA | $27,500 | 2025 | CHALLENGE GRANT |
| GRAYS HARBOR COUNTY | MONTESANO, WA | $27,500 | 2025 | CHALLENGE GRANT |
| GULF COAST CHILDREN'S ADVOCACY CENTER | PANAMA CITY, FL | $27,500 | 2025 | CHALLENGE GRANT |
| NEWTON USD373 | NEWTON, KS | $27,500 | 2025 | CHALLENGE GRANT |
| REGIONAL OFFICE OF EDUCATION #26 | MACOMB, IL | $27,500 | 2025 | CHALLENGE GRANT |
| CHILDREN'S AID SOCIETY IN CLEARFIELD COUNTY | CLEARFIELD, PA | $27,500 | 2025 | CHALLENGE GRANT |
| GUADALUPE CENTER EDUCATIONAL PROGRAMS | SALT LAKE CITY, UT | $27,500 | 2025 | CHALLENGE GRANT |
| NEBRASKA CHILDRENS HOME SOCIETY | OMAHA, NE | $27,500 | 2025 | CHALLENGE GRANT |
| MENTAL HEALTH AMERICA OF LAKE COUNTY | HAMMOND, IN | $27,500 | 2025 | CHALLENGE GRANT |
| HMH HOSPITALS CORPORATION | EDISON, NJ | $27,500 | 2025 | CHALLENGE GRANT |
| KANSAS PARENTS AS TEACHERS ASSOCIATION | WICHITA, KS | $27,500 | 2025 | CHALLENGE GRANT |
| HOWE COMMUNITY RESOURCE CENTER | GREEN BAY, WI | $27,500 | 2025 | CHALLENGE GRANT |
| PRESBYTERIAN MEDICAL SERVICES | CHICAGO, IL | $25,000 | 2025 | CHALLENGE GRANT |
| DOOR TO HOPE | SALINAS, CA | $25,000 | 2025 | CHALLENGE GRANT |
| AMHERST H WILDER FOUNDATION | ST PAUL, MN | $25,000 | 2025 | CHALLENGE GRANT |
| FRIENDS OF YOUTH - WA | KIRKLAND, WA | $25,000 | 2025 | CHALLENGE GRANT |
| NEW AMERICAN PATHWAYS | ATLANTA, GA | $25,000 | 2025 | CHALLENGE GRANT |
| CAPITAL AREA HEALTHY START COALITION INC | TALLAHASSEE, FL | $25,000 | 2025 | CHALLENGE GRANT |
| SHIELDS FOR FAMILIES INC | LOS ANGELES, CA | $25,000 | 2025 | CHALLENGE GRANT |
| NORTHWEST INDEPENDENT SCHOOL DISTRICT | FORT WORTH, TX | $25,000 | 2025 | CHALLENGE GRANT |
| UNIFIED SCHOOL DISTRICT - MAIZE | MAIZE, KS | $25,000 | 2025 | CHALLENGE GRANT |
| COMMUNITY BASED CARE OF BREVARD COUNTY | ROCKLEDGE, FL | $25,000 | 2025 | CHALLENGE GRANT |
| MASSACHUSETTS SOCIETY FOR THE PREVENTION OF CRUELTY TO CHILDREN | LEXINGTON, MA | $25,000 | 2025 | CHALLENGE GRANT |
| LYDIA PLACE A NONPROFIT CORPORATION | BELLINGHAM, WA | $12,500 | 2025 | CHALLENGE GRANT |
| VAN BUREN ISD GREAT START - FAMILY LINKS | LAWRENCE, MI | $12,500 | 2025 | CHALLENGE GRANT |
| SAGINAW ISD HEADSTART BIRTH-5 PROGRAM | SAGINAW, MI | $12,500 | 2025 | CHALLENGE GRANT |
EASTERN UPPER PENNINSULA ISD
$52,500CHALLENGE GRANT
VALLEY CENTER PUBLIC SCHOOLS USD #262
$52,500CHALLENGE GRANT
MERCED COUNTY OFFICE OF EDUCATION
$52,500CHALLENGE GRANT
CHALLENGE GRANT
OPTIONS & ADVOCACY FOR MCHENRY COUNTY
$52,500CHALLENGE GRANT
SUQUAMISH INDIAN TRIBE OF THE PORT MADISON
$52,500CHALLENGE GRANT
BEGINNINGS INC
$52,500CHALLENGE GRANT
BEAUFORT JASPER HAMPTON COMPREHENSIVE
$52,500CHALLENGE GRANT
CATHOLIC CHARITIES OF THE DIOCESE OF PUEBLO
$52,500CHALLENGE GRANT
USD 394 ROSE HILL PUBLIC SCHOOLS
$52,500CHALLENGE GRANT
ORANGEBURG COUNTY FIRST STEPS
$52,500CHALLENGE GRANT
EXCHANGE CLUB CHILD ABUSE PREVENTION CENTER
$52,500CHALLENGE GRANT
HENDERSON KNOX MERCER WARREN REGIONAL OFFICE OF EDUCATION #33
$52,500CHALLENGE GRANT
BATESVILLE SCHOOL DISTRICT #1
$52,500CHALLENGE GRANT
TENNESSEE VOICES FOR CHILDREN INC
$50,000CHALLENGE GRANT
TRI-COUNTY COMMUNITY ACTIONFAMILY CENTER
$50,000CHALLENGE GRANT
GRAYS HARBOR COUNTY
$27,500CHALLENGE GRANT
GULF COAST CHILDREN'S ADVOCACY CENTER
$27,500CHALLENGE GRANT
NEWTON USD373
$27,500CHALLENGE GRANT
REGIONAL OFFICE OF EDUCATION #26
$27,500CHALLENGE GRANT
CHILDREN'S AID SOCIETY IN CLEARFIELD COUNTY
$27,500CHALLENGE GRANT
NEBRASKA CHILDRENS HOME SOCIETY
$27,500CHALLENGE GRANT
MENTAL HEALTH AMERICA OF LAKE COUNTY
$27,500CHALLENGE GRANT
HMH HOSPITALS CORPORATION
$27,500CHALLENGE GRANT
KANSAS PARENTS AS TEACHERS ASSOCIATION
$27,500CHALLENGE GRANT
PRESBYTERIAN MEDICAL SERVICES
$25,000CHALLENGE GRANT
DOOR TO HOPE
$25,000CHALLENGE GRANT
FRIENDS OF YOUTH - WA
$25,000CHALLENGE GRANT
CAPITAL AREA HEALTHY START COALITION INC
$25,000CHALLENGE GRANT
NORTHWEST INDEPENDENT SCHOOL DISTRICT
$25,000CHALLENGE GRANT
UNIFIED SCHOOL DISTRICT - MAIZE
$25,000CHALLENGE GRANT
COMMUNITY BASED CARE OF BREVARD COUNTY
$25,000CHALLENGE GRANT
CHALLENGE GRANT
LYDIA PLACE A NONPROFIT CORPORATION
$12,500CHALLENGE GRANT
VAN BUREN ISD GREAT START - FAMILY LINKS
$12,500CHALLENGE GRANT
SAGINAW ISD HEADSTART BIRTH-5 PROGRAM
$12,500CHALLENGE GRANT