High Point Convention & Visitors Bureau Inc Dba Visit High Point
ActiveCommunity Improvement
About High Point Convention & Visitors Bureau Inc Dba Visit High Point
Promote High Point as a destination for tourism, conventions, meetings, and events to drive economic impact and visitation to the community.
Focus Areas
Tourism promotionConvention and meeting servicesEvent marketingEconomic development
Who They Fund
youth participants (summer camp attendees)community event attendeessports participants (soccer players/teams)arts and music audiencespeople with disabilities / accessibility-focused participants
Funding Style
project-based/event fundingcapacity for planning & programming
About High Point Convention & Visitors Bureau Inc Dba Visit High Point
A defining pattern in High Point Convention & Visitors Bureau Inc Dba Visit High Point’s grantmaking is support for city-building through events: live programming, tourism, and destination development show up repeatedly in the recent grants list. In 2025, the foundation backed Stage Cohab with $43,000 for strategic live events and Friends of John Coltrane with $40,000 for tourism, both in High Point. It also funded Carolina Core Soccer with $40,000 for a soccer tournament in Kernersville, showing that its reach extends to visitor-driving activity beyond a single venue. The portfolio points to a funder that uses sponsorships and strategic grants to increase out-of-town visitation, support conventions and meetings, and reinforce High Point’s role as a host city. Awards also connect to cultural and civic programming, including exhibitions, festivals, and summits, suggesting a practical preference for project-based support tied to specific public-facing activities. The foundation’s recent giving reflects a local destination strategy rather than broad philanthropic dispersion, with grants concentrated in North Carolina and anchored in Greater High Point.
What High Point Convention & Visitors Bureau Inc Dba Visit High Point Funds
Tourism and destination promotion are central to the foundation’s recent work. It gave $40,000 to Friends of John Coltrane for tourism and $10,000 to High Point Discovered for tourism, both in High Point. Event production and live programming also received support, including $43,000 to Stage Cohab for strategic live events and $10,000 to Stock & Grain Assembly for a music festival. The foundation has also backed convenings and professional programming, such as $27,500 to High Point by Design for summit and programming and $17,000 to Science in Design for a symposium. Cultural preservation appears in the record as well: High Point Historical Society received $17,000 for a strategic exhibit, and Art Gallery at Congdon Yard received $12,500 for a strategic grant.
How High Point Convention & Visitors Bureau Inc Dba Visit High Point Gives
Typical grant size is mid-sized rather than very small: the 25th percentile is $10,000, the median is $14,750, and the 75th percentile is $26,608. The recent record is built around project-specific awards rather than recurring operating support, with grants tied to named events, programs, tours, exhibits, and analysis work. The active program descriptions show both strategic initiative funding and sponsorship requests, and unsolicited requests are accepted through Sponsorship Requests. The foundation’s 2025 grants are concentrated in North Carolina, with a few awards outside High Point but still within the state.
Financial Snapshot
Annual Giving
$256K
Total Assets
$3.9M
Total Revenue
$2.7M
Total Expenses
$2.9M
Typical Grant Size
Most grants fall between $10K and $27K, with a median of $15K.
25th Percentile
$10K
Median
$15K
75th Percentile
$27K
Geographic Reach
Local2 states funded
Funding intensity
LowHigh
Headquarters
Leadership
MELODY BURNETT
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