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    5. Dairy Promotion

    Dairy Promotion

    ActiveCommunity Improvement
    KANSAS CITY, KS8168016455EIN: 43-13336653 filings on record

    About Dairy Promotion

    Dairy Promotion Inc. directs virtually all of its giving to promotion and marketing of dairy products, primarily funding national, regional and state dairy boards and commodity promotion programs. Grants are program-restricted to advertising/market-development activities and flow to both the National Dairy Board and a broad set of state dairy commissions and marketing boards, reflecting a nationwide promotional strategy. The foundation’s support is operationally focused (campaigns, media buys, market development) rather than general charitable services or direct farm support.

    Focus Areas

    National dairy promotion campaigns (National Dairy Board advertising and generic milk promotion)Regional/state dairy marketing boards and commissions (e.g., Wisconsin, Idaho, Vermont, Maine)State-level economic development partnerships to run dairy advertising programs (e.g., Empire State Development)Regional cooperative promotion organizations (e.g., Dairy Max, Midwest Dairy Association)State dairy research & market development programs tied to promotion

    Who They Fund

    organizations seeking advertising/marketing supportgeneral public/audiences reached by campaigns

    About Dairy Promotion

    Dairy Promotion Inc. directs virtually all of its recent giving to advertising programs tied to dairy promotion, with repeated large awards to the National Dairy Board and Dairy Max. The pattern is not general philanthropy but a coordinated marketing structure: grants are program-restricted and used for advertising, media buying, creative production, and market-development work across national and state-level dairy boards and commissions. Recent grants show a system built around recurring promotional partners. The National Dairy Board received $27,874,242 in 2023, $27,869,123 in 2024, and $27,562,708 in 2025 for its advertising program. Dairy Max also received multi-year support at $16,729,326 in 2023, $16,411,263 in 2024, and $15,838,857 in 2025, again for advertising. Other recipients include state and regional dairy marketing groups such as Empire State Development Corp, Wisconsin Milk Marketing Board, Idaho Dairy Products Commission, and Midwest Dairy Association, all funded for advertising programs. The foundation’s giving is national in scope and organized around dairy product promotion rather than broader charitable services. Its recent grants suggest an emphasis on sustaining coordinated campaigns over multiple years, with recipients appearing repeatedly across the grant list.

    What Dairy Promotion Funds

    In national dairy promotion, the foundation gave $27,874,242 to the National Dairy Board in 2023, with the award labeled for an advertising program. That same recipient received similarly sized follow-on grants in 2024 and 2025, showing a sustained focus on broad dairy advertising. At the regional level, Dairy Max received $16,729,326 in 2023 for its advertising program, followed by comparable awards in 2024 and 2025. The foundation also supports state-based promotion systems: Empire State Development Corp received annual grants for an advertising program, and the Wisconsin Milk Marketing Board and Idaho Dairy Products Commission each appear as recurring recipients. Its portfolio also reaches state dairy market programs and cooperative promotion groups, including Michigan Dairy Market Program, Vermont Dairy Promo Council, Midwest Dairy Association, and Adadc Syracuse (inc), all funded for advertising activity. Across these areas, the purpose text stays centered on promotion, outreach, and market development.

    How Dairy Promotion Gives

    Typical grant size is substantial: the 25th percentile is $147,061, the median is $894,285, and the 75th percentile is $1,687,771. The recent-grants list also shows many multi-year awards, with the same recipients appearing in 2023, 2024, and 2025 at closely related amounts. That pattern suggests recurring program support rather than one-off gifts. The foundation is organized as a grantmaking entity with no individual giving and no program-related investments reported. Program-restricted funding is the dominant structure, with grants tied to advertising and market-development work.

    Financial Snapshot

    Annual Giving

    $222.7M

    Total Assets

    $569K

    Total Revenue

    $73.6M

    Total Expenses

    $73.7M

    Typical Grant Size

    Most grants fall between $147K and $1.7M, with a median of $894K.

    25th Percentile

    $147K

    Median

    $894K

    75th Percentile

    $1.7M

    Geographic Reach

    National24 states funded

    About 0% of grants go to recipients in VT.

    Funding intensity
    Low
    High
    Headquarters

    Leadership

    KEVIN CODY

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    Giving Approach

    Highly concentrated, program-restricted funding: a small number of repeat grantees receive the majority of dollars through multiple similar grants (most recipients show recurring 3-grant patterns). Large single-purpose grants for advertising/marketing dominate, distributed across national and state/regional dairy entities to ensure broad geographic coverage rather than many small, diverse nonprofit projects.

    Funding Style

    project-specific marketing supportrestricted/earmarked funding for communicationscapacity building for outreach/communications

    Notable grantees: National Dairy Board, Dairy Max, Empire State Development Corp, Wisconsin Milk Marketing Board, Idaho Dairy Products Commission

    Topics

    advertising and media-buyingpublic awareness and outreach campaignsmarketing communications strategycreative production for promotional campaignsaudience targeting and messaging

    Where Dairy Promotion Makes Grants

    Grantmaking is national, with every listed recipient in the United States. Recipients cluster in several cities and state capitals, including Chicago, Grand Prairie, Albany, Madison, Meridian, Columbus, St. Paul, and North Syracuse. Vermont stands out as the top state by grant count, helped by repeated awards to a Montpelier-based recipient. Kansas is the headquarters state, but no grants in the recent list went to recipients there.

    Frequently Asked Questions About Dairy Promotion

    What does Dairy Promotion Inc. fund most often?

    It funds advertising and market-development work for dairy promotion. The recent grants repeatedly use “ADVERTISING PROGRAM” as the purpose, and recipients include the National Dairy Board, Dairy Max, state dairy commissions, and regional marketing boards.

    Does the foundation fund the same recipients across multiple years?

    Yes. Several recipients appear in 2023, 2024, and 2025, including the National Dairy Board, Dairy Max, Empire State Development Corp, Wisconsin Milk Marketing Board, Idaho Dairy Products Commission, Midwest Dairy Association, and Vermont Dairy Promo Council.

    How large are its typical grants?

    The grant-size distribution is substantial: the 25th percentile is $147,061, the median is $894,285, and the 75th percentile is $1,687,771. Many individual awards in the recent list are much larger than the median, especially the recurring national and regional advertising grants.

    Where are its grants concentrated geographically?

    Giving is national and all listed recipients are in the United States. The top state by grant count is Vermont, and recent recipients are located in cities such as Chicago, Grand Prairie, Albany, Madison, Meridian, Columbus, St. Paul, and North Syracuse.

    Does Dairy Promotion Inc. make grants to individuals?

    No. The foundation is marked as not funding individuals, and the recent grants are all made to organizations involved in dairy promotion, marketing, and market development.

    Latest 990 Filing

    2025

    Source: IRS Form 990-PF, fiscal year 2025.

    Recent Grants

    Most recent grants reported to the IRS.

    RecipientLocationAmountYearPurpose
    NATIONAL DAIRY BOARDCHICAGO, IL$27,562,7082025ADVERTISING PROGRAM
    DAIRY MAXGRAND PRAIRIE, TX$15,838,8572025ADVERTISING PROGRAM
    EMPIRE STATE DEVELOPMENT CORPALBANY, NY$6,296,6172025ADVERTISING PROGRAM
    MICHIGAN DAIRY MARKET PROGRAMAUGUSTA, MI$4,076,3282025ADVERTISING PROGRAM
    WISCONSIN MILK MARKETING BOARDMADISON, WI$3,235,3102025ADVERTISING PROGRAM
    IDAHO DAIRY PRODUCTS COMMISSIONMERIDIAN, ID$2,412,8582025ADVERTISING PROGRAM
    ADADC COLUMBUS (MIDEAST)COLUMBUS, OH$1,622,1252025ADVERTISING PROGRAM
    VERMONT DAIRY PROMO COUNCILMONTPELIER, VT$1,523,6082025ADVERTISING PROGRAM
    MIDWEST DAIRY ASSOCIATIONST PAUL, MN$1,491,9212025ADVERTISING PROGRAM
    ADADC SYRACUSE (INC)NORTH SYRACUSE, NY$1,401,3252025ADVERTISING PROGRAM
    SE UNITED DAIRY INDUSTRY ASSOCATLANTA, GA$1,150,5632025ADVERTISING PROGRAM
    UTAH DAIRY COMMISSIONSALT LAKE CITY, UT$1,139,8072025ADVERTISING PROGRAM
    ADA INDIANABLOOMINGTON, IN$1,110,8722025ADVERTISING PROGRAM
    DAIRY FARMERS INCALTAMONTE SPRINGS, FL$1,037,7002025ADVERTISING PROGRAM
    NEBRASKA DAIRY INDUSTRY DEVELOPMENTOMAHA, NE$806,4292025ADVERTISING PROGRAM
    COMMONWEALTH OF PAHARRISBURG, PA$710,6422025ADVERTISING PROGRAM
    NEVADA FARM BUREAU PRODUCERSSPARKS, NV$576,7032025ADVERTISING PROGRAM
    ADA - SOUTH DAKOTAPIERRE, SD$409,7582025ADVERTISING PROGRAM
    MINNESOTA DAIRY RESEARCH & PROMOST PAUL, MN$352,6622025ADVERTISING PROGRAM
    MAINE DAIRY PROMOTION BOARDAUGUSTA, ME$165,4132025ADVERTISING PROGRAM
    ILLINOIS MILK PROMOTION BOARDBLOOMINGTON, IL$137,9112025ADVERTISING PROGRAM
    CONNECTICUT MILKHARTFORD, CT$128,4012025ADVERTISING PROGRAM
    ADA - KENTUCKYLOUISVILLE, KY$110,7232025ADVERTISING PROGRAM
    COMMONWEALTH OF MASOUTHBORO, MA$83,0582025ADVERTISING PROGRAM
    GRANITE STATE PROMOTION AGENCYCONCORD, NH$82,2682025ADVERTISING PROGRAM
    NEW JERSEY DAIRY INDUSTRY ADVISORYTRENTON, NJ$49,9582025ADVERTISING PROGRAM
    NORTH DAKOTA DAIRY PROMO COMMISSIONBISMARCK, ND$36,1142025ADVERTISING PROGRAM
    NEW ENGLAND DAIRYBOSTON, MA$22,1432025ADVERTISING PROGRAM
    NATIONAL DAIRY BOARDCHICAGO, IL$27,869,1232024ADVERTISING PROGRAM
    DAIRY MAXGRAND PRAIRIE, TX$16,411,2632024ADVERTISING PROGRAM
    EMPIRE STATE DEVELOPMENT CORPALBANY, NY$6,284,9412024ADVERTISING PROGRAM
    MICHIGAN DAIRY MARKET PROGRAMAUGUSTA, MI$3,949,9882024ADVERTISING PROGRAM
    WISCONSIN MILK MARKETING BOARDMADISON, WI$3,371,6292024ADVERTISING PROGRAM
    IDAHO DAIRY PRODUCTS COMMISSIONMERIDIAN, ID$2,282,1402024ADVERTISING PROGRAM
    ADADC COLUMBUS (MIDEAST)COLUMBUS, OH$1,918,7852024ADVERTISING PROGRAM
    MIDWEST DAIRY ASSOCIATIONST PAUL, MN$1,575,0812024ADVERTISING PROGRAM
    VERMONT DAIRY PROMO COUNCILMONTPELIER, VT$1,514,0982024ADVERTISING PROGRAM
    ADADC SYRACUSE (INC)NORTH SYRACUSE, NY$1,470,5262024ADVERTISING PROGRAM
    SE UNITED DAIRY INDUSTRY ASSOCATLANTA, GA$1,162,6692024ADVERTISING PROGRAM
    UTAH DAIRY COMMISSIONSALT LAKE CITY, UT$1,090,1502024ADVERTISING PROGRAM
    DAIRY FARMERS INCALTAMONTE SPRINGS, FL$1,060,6642024ADVERTISING PROGRAM
    ADA INDIANABLOOMINGTON, IN$986,2002024ADVERTISING PROGRAM
    NEBRASKA DAIRY INDUSTRY DEVELOPMENTOMAHA, NE$925,4822024ADVERTISING PROGRAM
    COMMONWEALTH OF PAHARRISBURG, PA$722,3202024ADVERTISING PROGRAM
    NEVADA FARM BUREAU PRODUCERSSPARKS, NV$563,0812024ADVERTISING PROGRAM
    MINNESOTA DAIRY RESEARCH & PROMOST PAUL, MN$369,1492024ADVERTISING PROGRAM
    ADA - SOUTH DAKOTAPIERRE, SD$198,0822024ADVERTISING PROGRAM
    MAINE DAIRY PROMOTION BOARDAUGUSTA, ME$166,0632024ADVERTISING PROGRAM
    ILLINOIS MILK PROMOTION BOARDBLOOMINGTON, IL$147,0612024ADVERTISING PROGRAM
    CONNECTICUT MILKHARTFORD, CT$126,9372024ADVERTISING PROGRAM

    NATIONAL DAIRY BOARD

    $27,562,708
    CHICAGO, IL2025

    ADVERTISING PROGRAM

    DAIRY MAX

    $15,838,857
    GRAND PRAIRIE, TX2025

    ADVERTISING PROGRAM

    EMPIRE STATE DEVELOPMENT CORP

    $6,296,617
    ALBANY, NY2025

    ADVERTISING PROGRAM

    MICHIGAN DAIRY MARKET PROGRAM

    $4,076,328
    AUGUSTA, MI2025

    ADVERTISING PROGRAM

    WISCONSIN MILK MARKETING BOARD

    $3,235,310
    MADISON, WI2025

    ADVERTISING PROGRAM

    IDAHO DAIRY PRODUCTS COMMISSION

    $2,412,858
    MERIDIAN, ID2025

    ADVERTISING PROGRAM

    ADADC COLUMBUS (MIDEAST)

    $1,622,125
    COLUMBUS, OH2025

    ADVERTISING PROGRAM

    VERMONT DAIRY PROMO COUNCIL

    $1,523,608
    MONTPELIER, VT2025

    ADVERTISING PROGRAM

    MIDWEST DAIRY ASSOCIATION

    $1,491,921
    ST PAUL, MN2025

    ADVERTISING PROGRAM

    ADADC SYRACUSE (INC)

    $1,401,325
    NORTH SYRACUSE, NY2025

    ADVERTISING PROGRAM

    SE UNITED DAIRY INDUSTRY ASSOC

    $1,150,563
    ATLANTA, GA2025

    ADVERTISING PROGRAM

    UTAH DAIRY COMMISSION

    $1,139,807
    SALT LAKE CITY, UT2025

    ADVERTISING PROGRAM

    ADA INDIANA

    $1,110,872
    BLOOMINGTON, IN2025

    ADVERTISING PROGRAM

    DAIRY FARMERS INC

    $1,037,700
    ALTAMONTE SPRINGS, FL2025

    ADVERTISING PROGRAM

    NEBRASKA DAIRY INDUSTRY DEVELOPMENT

    $806,429
    OMAHA, NE2025

    ADVERTISING PROGRAM

    COMMONWEALTH OF PA

    $710,642
    HARRISBURG, PA2025

    ADVERTISING PROGRAM

    NEVADA FARM BUREAU PRODUCERS

    $576,703
    SPARKS, NV2025

    ADVERTISING PROGRAM

    ADA - SOUTH DAKOTA

    $409,758
    PIERRE, SD2025

    ADVERTISING PROGRAM

    MINNESOTA DAIRY RESEARCH & PROMO

    $352,662
    ST PAUL, MN2025

    ADVERTISING PROGRAM

    MAINE DAIRY PROMOTION BOARD

    $165,413
    AUGUSTA, ME2025

    ADVERTISING PROGRAM

    ILLINOIS MILK PROMOTION BOARD

    $137,911
    BLOOMINGTON, IL2025

    ADVERTISING PROGRAM

    CONNECTICUT MILK

    $128,401
    HARTFORD, CT2025

    ADVERTISING PROGRAM

    ADA - KENTUCKY

    $110,723
    LOUISVILLE, KY2025

    ADVERTISING PROGRAM

    COMMONWEALTH OF MA

    $83,058
    SOUTHBORO, MA2025

    ADVERTISING PROGRAM

    GRANITE STATE PROMOTION AGENCY

    $82,268
    CONCORD, NH2025

    ADVERTISING PROGRAM

    NEW JERSEY DAIRY INDUSTRY ADVISORY

    $49,958
    TRENTON, NJ2025

    ADVERTISING PROGRAM

    NORTH DAKOTA DAIRY PROMO COMMISSION

    $36,114
    BISMARCK, ND2025

    ADVERTISING PROGRAM

    NEW ENGLAND DAIRY

    $22,143
    BOSTON, MA2025

    ADVERTISING PROGRAM

    NATIONAL DAIRY BOARD

    $27,869,123
    CHICAGO, IL2024

    ADVERTISING PROGRAM

    DAIRY MAX

    $16,411,263
    GRAND PRAIRIE, TX2024

    ADVERTISING PROGRAM

    EMPIRE STATE DEVELOPMENT CORP

    $6,284,941
    ALBANY, NY2024

    ADVERTISING PROGRAM

    MICHIGAN DAIRY MARKET PROGRAM

    $3,949,988
    AUGUSTA, MI2024

    ADVERTISING PROGRAM

    WISCONSIN MILK MARKETING BOARD

    $3,371,629
    MADISON, WI2024

    ADVERTISING PROGRAM

    IDAHO DAIRY PRODUCTS COMMISSION

    $2,282,140
    MERIDIAN, ID2024

    ADVERTISING PROGRAM

    ADADC COLUMBUS (MIDEAST)

    $1,918,785
    COLUMBUS, OH2024

    ADVERTISING PROGRAM

    MIDWEST DAIRY ASSOCIATION

    $1,575,081
    ST PAUL, MN2024

    ADVERTISING PROGRAM

    VERMONT DAIRY PROMO COUNCIL

    $1,514,098
    MONTPELIER, VT2024

    ADVERTISING PROGRAM

    ADADC SYRACUSE (INC)

    $1,470,526
    NORTH SYRACUSE, NY2024

    ADVERTISING PROGRAM

    SE UNITED DAIRY INDUSTRY ASSOC

    $1,162,669
    ATLANTA, GA2024

    ADVERTISING PROGRAM

    UTAH DAIRY COMMISSION

    $1,090,150
    SALT LAKE CITY, UT2024

    ADVERTISING PROGRAM

    DAIRY FARMERS INC

    $1,060,664
    ALTAMONTE SPRINGS, FL2024

    ADVERTISING PROGRAM

    ADA INDIANA

    $986,200
    BLOOMINGTON, IN2024

    ADVERTISING PROGRAM

    NEBRASKA DAIRY INDUSTRY DEVELOPMENT

    $925,482
    OMAHA, NE2024

    ADVERTISING PROGRAM

    COMMONWEALTH OF PA

    $722,320
    HARRISBURG, PA2024

    ADVERTISING PROGRAM

    NEVADA FARM BUREAU PRODUCERS

    $563,081
    SPARKS, NV2024

    ADVERTISING PROGRAM

    MINNESOTA DAIRY RESEARCH & PROMO

    $369,149
    ST PAUL, MN2024

    ADVERTISING PROGRAM

    ADA - SOUTH DAKOTA

    $198,082
    PIERRE, SD2024

    ADVERTISING PROGRAM

    MAINE DAIRY PROMOTION BOARD

    $166,063
    AUGUSTA, ME2024

    ADVERTISING PROGRAM

    ILLINOIS MILK PROMOTION BOARD

    $147,061
    BLOOMINGTON, IL2024

    ADVERTISING PROGRAM

    CONNECTICUT MILK

    $126,937
    HARTFORD, CT2024

    ADVERTISING PROGRAM