Build-A-Bear Foundation's mission is to add a little more heart to life by sharing hugs, inspiring creativity and supporting those in need. We partner with many organizations to share books, bears and amazing experiences across the globe.
Build-a-bear Foundation Inc’s largest recent grant went to First Book, with three awards across 2023 to 2025 totaling more than $2.9 million, showing a sustained commitment to childhood literacy and books for children. That recurring support sits alongside grants for comfort, disaster response, and children’s services, all closely aligned with the foundation’s stated mission to share hugs, inspire creativity, and support those in need. The foundation’s recent giving also includes repeated support for American Red Cross, Make-A-Wish Foundation of America, and Marine Toys for Tots, pointing to a mix of emergency response, wish-granting, and holiday or toy distribution. It gave to St Louis Black Authors of Children’s Literature in both 2023 and 2024, and to United Way of Greater St Louis in consecutive years, which adds a local dimension to an otherwise national grantmaking profile. Across the recent grants list, the foundation appears to favor nonprofit partners that can move books, toys, and child-focused services directly to communities. Its grants also reach hospital and family-support organizations, including Shriners Hospitals for Children, Baby2Baby, First Responders Children’s Foundation, and Good Plus Foundation Inc.
In childhood literacy, Build-a-bear Foundation Inc backed First Book with multiple general-support grants, including $1,138,412 in 2024 and $1,004,200 in 2025, making literacy one of its clearest giving priorities. It also supported St Louis Black Authors of Children’s Literature in 2023 and 2024, alongside the National Council of Teachers of English in 2024, which shows interest in children’s reading access and literary experiences. For children’s comfort and hospital-related support, the foundation gave $50,000 to Shriners Hospitals for Children in 2023 and $25,000 to KABOOM Inc in 2023. Its disaster and emergency response giving included $187,575 to the American Red Cross in 2023 and additional Red Cross awards in 2024 and 2025. Toy distribution for low-income children appears in grants to Marine Toys for Tots in 2023 and 2024.
Typical grant size sits at a p25 of $11,621, a median of $29,005, and a p75 of $70,000, with a mix of small and very large awards. The foundation shows repeat support for many recipients across multiple years, including First Book, American Red Cross, Make-A-Wish Foundation of America, Marine Toys for Tots, First Responders Children’s Foundation, and United Way of Greater St Louis. It is a regular funder, not a DAF or PRI vehicle, and the active program descriptions indicate one program accepts unsolicited requests: Hearts 'n' Hugs Fund.
$1.2M
$2.6M
$2M
$1.7M
Most grants fall between $12K and $70K, with a median of $29K.
25th Percentile
$12K
Median
$29K
75th Percentile
$70K
About 19% of grants go to recipients in DC.
RAYMOND MUELLER
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Giving is national, and every grant in the recent list went to a U.S. recipient. The most frequent recipient state is New York, even though the foundation is headquartered in Saint Louis, Missouri. Recipient locations in the list include Washington, DC; New York, NY; Phoenix, AZ; Triangle, VA; Tampa, FL; Bethesda, MD; and Ballwin, MO. Missouri recipients account for 19% of grants, with repeated awards to organizations in St Louis and Ballwin.
The foundation’s stated focus areas are childhood literacy, children and youth services, healthcare support for children through hospital programs, and emotional support or comfort items. Its active programs also emphasize books and reading partnerships, plus teddy bears and bear-related experiences for children in need.
First Book received the largest recent awards, including $1,138,412 in 2024 and $1,004,200 in 2025. Other repeated recipients include the American Red Cross, Make-A-Wish Foundation of America, and Marine Toys for Tots.
Yes. Recent grants include $187,575 to the American Red Cross in 2023, plus additional American Red Cross awards of $74,000 in 2023, $32,335 in 2024, and $68,715 in 2025. The grant list also includes Marine Toys for Tots and other child-focused emergency support recipients.
The Hearts 'n' Hugs Fund accepts unsolicited requests. The Literacy Program does not accept unsolicited requests and operates through books, reading buddy donations, and partnerships.
Its grants are national, but the top state by grant count is New York. Missouri accounts for 19% of grants, and the recent recipient list includes frequent awards in Washington, DC; New York, NY; and St Louis, MO.
2025
Source: IRS Form 990-PF, fiscal year 2025.
Most recent grants reported to the IRS.
| Recipient | Location | Amount | Year | Purpose |
|---|---|---|---|---|
| First Book | Washington, DC | $1,004,200 | 2025 | General support |
| Make A Wish Foundation of America | Phoenix, AZ | $75,000 | 2025 | General support |
| American Red Cross | Washington, DC | $68,715 | 2025 | Disaster Relief |
| First Responders Children's Foundation | New York, NY | $25,675 | 2025 | General support |
| Make A Wish Missouri | Ballwin, MO | $15,000 | 2025 | General support |
| Pflag Inc | Washington, DC | $10,000 | 2025 | General support |
| Marine Toys for Tots | Triangle, VA | $10,000 | 2025 | Toys for low income children |
| National Urban League | New York, NY | $10,000 | 2025 | General Support |
| First Book | Washington, DC | $1,138,412 | 2024 | General support |
| Marine Toys for Tots | Triangle, VA | $102,245 | 2024 | Toys for low income children |
| Make A Wish Foundation of America | Phoenix, AZ | $100,000 | 2024 | General support |
| St Louis Black Authors of Children's Literature | St Louis, MO | $70,000 | 2024 | General support |
| First Responders Children's Foundation | New York, NY | $52,954 | 2024 | General support |
| United Way of Greater St Louis | St Louis, MO | $50,000 | 2024 | General support |
| Baby2Baby | Washington, DC | $36,750 | 2024 | General support |
| American Red Cross | Washington, DC | $32,335 | 2024 | Disaster Relief |
| Make A Wish Missouri | Ballwin, MO | $25,000 | 2024 | General support |
| National Urban League | New York, NY | $20,000 | 2024 | General support |
| National Council of Teachers of English | Annapolis Junction, MD | $17,599 | 2024 | General support |
| Good Plus Foundation Inc | New York, NY | $17,080 | 2024 | General support |
| Pajama Program Inc | New York, NY | $13,860 | 2024 | General support |
| Westside Baby | Seattle, WA | $10,875 | 2024 | General support |
| Shelter Partnership Inc | LOS ANGELES, CA | $10,075 | 2024 | General support |
| Pflag Inc | Washington, DC | $10,000 | 2024 | General support |
| ST LOUIS AQUARIUM AT UNION STATION FdN | St Louis, MO | $8,000 | 2024 | General support |
| First Book | Washington, DC | $767,600 | 2023 | GENERAL SUPPORT |
| AMERICAN RED CROSS | WASHINGTON, DC | $187,575 | 2023 | DISASTER RELIEF |
| Marine Toys for Tots Foundation | Triangle, VA | $100,000 | 2023 | Toys for low income children |
| Make A Wish Foundation of America | Phoenix, AZ | $100,000 | 2023 | General Support |
| American Red Cross | Washington, DC | $74,000 | 2023 | General Support |
| St Louis Black Authors of Children's Literature | ST LOUIS, MO | $70,000 | 2023 | GENERAL SUPPORT |
| The Toy Foundation | NEW YORK, NY | $52,500 | 2023 | GENERAL SUPPORT |
| United Way of Greater St Louis | St Louis, MO | $50,000 | 2023 | General Support |
| Shriners Hospitals for Children | Tampa, FL | $50,000 | 2023 | General Support |
| Baby2Baby | Washington, DC | $34,620 | 2023 | General Support |
| Make A Wish Missouri | Ballwin, MO | $25,000 | 2023 | General Support |
| KABOOM Inc | Bethesda, MD | $25,000 | 2023 | GENERAL SUPPORT |
| Good Plus Foundation Inc | New York, NY | $22,825 | 2023 | General Support |
| PFlag Inc | WASHINGTON, DC | $10,000 | 2023 | GENERAL SUPPORT |
| National Urban League | New York, NY | $10,000 | 2023 | General Support |
| Blue Star Families | Encinitas, CA | $9,165 | 2023 | General Support |
| Greater DC Diaper Bank | Washington, DC | $8,570 | 2023 | GENERAL SUPPORT |
St Louis Black Authors of Children's Literature
$70,000General support
National Council of Teachers of English
$17,599General support
Pajama Program Inc
$13,860General support
ST LOUIS AQUARIUM AT UNION STATION FdN
$8,000General support
St Louis Black Authors of Children's Literature
$70,000GENERAL SUPPORT
The Toy Foundation
$52,500GENERAL SUPPORT