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    Hawaii Visitors and Convention Bureau

    ActiveCommunity Improvement
    HONOLULU, HIWebsite8089231811

    About Hawaii Visitors and Convention Bureau

    The Hawaii Visitors and Convention Bureau directs its giving toward organizations that promote Hawaiian culture, visitor-facing events, and community economic vitality across the islands. Grants concentrate on festivals, cultural institutions, sports and visitor attractions, and place-based community development that supports tourism and local hospitality economies. The foundation favors repeat, program-focused support for well-known island festivals and cultural organizations as well as partnerships with education and workforce-related nonprofits that feed the visitor industry.

    Focus Areas

    Major cultural festivals and pageants that attract visitors (e.g., Merrie Monarch Festival, Aloha Week)Visitor-facing arts institutions and film/festival programming (e.g., Hawaii International Film Festival, biennials, art centers)Sports and endurance events with tourism draw (e.g., IRONMAN and Polynesian football-related programming)Agriculture and culinary promotion tied to Hawaiian food culture and visitor experiences (e.g., Hawaii Ag & Culinary Alliance, Kona Coffee Festival)Place-based community economic development and preservation of historic visitor sites (e.g., historic theaters, Poipu Beach Foundation, Hanapepe Economic Alliance)

    About Hawaii Visitors and Convention Bureau

    The Hawaii Visitors and Convention Bureau’s grantmaking is built around visitor-facing cultural events and institutions that shape how Hawaii is experienced by residents and visitors alike. In 2024, the largest grant in the recent list was $500,000 to The Ironman Foundation Inc for community enrichment, followed by $350,000 to Hawaii Ag and Culinary Alliance and $300,000 to Teach for America Inc. Those awards sit alongside recurring support for major island festivals, arts programming, and place-based organizations tied to local economic activity. The foundation backs both high-profile statewide events and neighborhood organizations. Merrie Monarch Festival received $120,000 in 2024 after an $80,000 grant in 2023, while Aloha Week Hawaii Inc was funded at $100,000 in 2024 and $77,000 in 2023. Hawaii International Film Festival, the Historic Waimea Theater & Cultural Arts Center, and Kona Coffee Cultural Festival also appear in the recent grants list, showing a pattern of support for cultural programming that draws audiences and reinforces local identity. Grants are concentrated in Hawaii, and the recent record includes organizations in Honolulu, Hilo, Waimea, Wailuku, Kailua-Kona, and other island communities.

    What Hawaii Visitors and Convention Bureau Funds

    Cultural festivals are a central thread in the foundation’s giving. Merrie Monarch Festival received $120,000 in 2024, and Aloha Week Hawaii Inc received $100,000 the same year, both for community enrichment tied to large public celebrations. Arts and media programming is another visible area. Hawaii International Film Festival received $150,000 in 2024, while the Hawaii State Art Museum received $150,000 in 2023 and the Honolulu Biennial Foundation received $110,000 in 2023. Those grants point to support for visitor-facing cultural experiences. Food, agriculture, and local heritage also show up repeatedly. Hawaii Ag and Culinary Alliance received $350,000 in 2024 and $120,000 in 2023, and the Kona Coffee Cultural Festival received $75,000 in both 2024 and 2023. Historic preservation and community sites appear as well, including $101,600 to Historic Waimea Theater & Cultural Arts Center in 2024.

    How Hawaii Visitors and Convention Bureau Gives

    Typical grants sit at a median of $30,000, with the middle half ranging from $15,216 at the 25th percentile to $50,500 at the 75th percentile. The recent list also includes several six-figure awards, showing that the bureau mixes standard program support with larger anchor grants. The same organizations often appear in multiple years, including Hawaii Ag and Culinary Alliance, Merrie Monarch Festival, Aloha Week Hawaii Inc, Kona Coffee Cultural Festival, Lokahi Pacific, and Historic Waimea Theater & Cultural Arts Center. That repeat pattern points to ongoing relationships rather than isolated awards. The bureau is not a family foundation or a DAF; it is an operating organization with local grantmaking, and it does not fund individuals or make program-related investments.

    Financial Snapshot

    Annual Giving

    $3.9M

    Total Assets

    $17.8M

    Total Revenue

    $37.3M

    Total Expenses

    $35.8M

    Typical Grant Size

    Most grants fall between $15K and $51K, with a median of $30K.

    25th Percentile

    $15K

    Median

    $30K

    75th Percentile

    $51K

    Geographic Reach

    Local4 states funded
    Funding intensity
    Low
    High
    Headquarters

    Leadership

    AARON SALA

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    EIN (Tax ID): 99-0040323Latest Form 990: 2025Total assets: $17.8M3 filings on recordFind their full 990 filing →
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    Who They Fund

    local communitiesneighborhood residentscommunity groups/associations

    Giving Approach

    Moderate-to-large, targeted grants distributed across many island-based organizations with frequent repeat awards (multiple grantees received two payments). Funding is program/event-focused and concentrated on mid-size organizations that drive visitation and local economic impact rather than broad national philanthropy.

    Funding Style

    community-focused grantsplace-based supportdirect community programming

    Notable grantees: THE IRONMAN FOUNDATION INC, HAWAII AG AND CULINARY ALLIANCE, MERRIE MONARCH FESTIVAL, HAWAII INTERNATIONAL FILM FESTIVAL, ALOHA WEEK HAWAII INC

    Topics

    community enrichmentneighborhood vitalitycivic engagementpublic/communal spaces

    Where Hawaii Visitors and Convention Bureau Makes Grants

    Grantmaking is overwhelmingly local: 97% of grants go to recipients in Hawaii, and all recorded recipient countries are in the US. Honolulu appears most often, with additional grants landing in Hilo, Waimea, Wailuku, Kailua-Kona, Makawao, Hanapepe, Kaunakakai, and Waianae. A smaller number of awards go beyond Hawaii’s resident communities to visitor-linked organizations such as The Ironman Foundation Inc in Tampa and Teach for America Inc in New York.

    Frequently Asked Questions About Hawaii Visitors and Convention Bureau

    What kinds of organizations does Hawaii Visitors and Convention Bureau fund most often?

    The recent grants list shows a focus on cultural festivals, arts institutions, visitor-facing events, and place-based community organizations. Examples include Merrie Monarch Festival, Hawaii International Film Festival, Hawaii State Art Museum, Kona Coffee Cultural Festival, Historic Waimea Theater & Cultural Arts Center, and Hanapepe Economic Alliance.

    How large are typical grants from Hawaii Visitors and Convention Bureau?

    The median recent grant is $30,000. The middle half of grants ranges from $15,216 at the 25th percentile to $50,500 at the 75th percentile, though the list also includes larger awards such as $500,000 and $350,000.

    Does the foundation give only in Hawaii?

    Almost all of its grantmaking does. The geographic scope is local, 97% of grants go to recipients in Hawaii, and the recipient-country distribution shows 100% of grants to US organizations. Most recipient cities in the recent list are on the islands, especially Honolulu.

    Are there repeated grantees in the recent record?

    Yes. Several organizations appear more than once across 2023 and 2024, including Hawaii Ag and Culinary Alliance, Merrie Monarch Festival, Aloha Week Hawaii Inc, Kona Coffee Cultural Festival, Lokahi Pacific, and Historic Waimea Theater & Cultural Arts Center. That suggests ongoing support relationships.

    Latest 990 Filing

    2025

    Source: IRS Form 990-PF, fiscal year 2025.

    Recent Grants

    Most recent grants reported to the IRS.

    RecipientLocationAmountYearPurpose
    THE IRONMAN FOUNDATION INCTAMPA, FL$500,0002024COMMUITY ENRICHMENT
    HAWAII AG AND CULINARY ALLIANCEHONOLULU, HI$350,0002024COMMUITY ENRICHMENT
    TEACH FOR AMERICA INCNEW YORK, NY$300,0002024COMMUITY ENRICHMENT
    CHAMINADE UNIVERSITY OF HONOLULUHONOLULU, HI$200,0002024COMMUITY ENRICHMENT
    HAWAII INTERNATIONAL FILM FESTIVALHONOLULU, HI$150,0002024COMMUITY ENRICHMENT
    MERRIE MONARCH FESTIVALHILO, HI$120,0002024COMMUITY ENRICHMENT
    HISTORIC WAIMEA THEATER & CULTURAL ARTS CENTERWAIMEA, HI$101,6002024COMMUITY ENRICHMENT
    KALIHI-PALAMA CULTURE & ARTS SOCIETY INCHONOLULU, HI$100,0002024COMMUITY ENRICHMENT
    ALOHA WEEK HAWAII INCHONOLULU, HI$100,0002024COMMUITY ENRICHMENT
    MOANALUA GARDENS FOUNDATION INCHONOLULU, HI$100,0002024COMMUITY ENRICHMENT
    LOKAHI PACIFICWAILUKU, HI$85,2802024COMMUITY ENRICHMENT
    KONA COFFEE CULTURAL FESTIVALKAILUAKONA, HI$75,0002024COMMUITY ENRICHMENT
    HANAPEPE ECONOMIC ALLIANCEHANAPEPE, HI$71,0002024COMMUITY ENRICHMENT
    HUI NOEAU VISUAL ARTS CENTERMAKAWAO, HI$69,0002024COMMUITY ENRICHMENT
    YOUTH IN MOTIONKAUNAKAKAI, HI$67,3222024COMMUITY ENRICHMENT
    ODKF SUPPORT INCHONOLULU, HI$65,0002024COMMUITY ENRICHMENT
    MAUKA TO MAKAI MAKAHA FOUNDATIONWAIANAE, HI$60,0002024COMMUITY ENRICHMENT
    HAWAII PERFORMING ARTS FESTIVAL INCSANTA BARBARA, CA$60,0002024COMMUITY ENRICHMENT
    POIPU BEACH FOUNDATIONPOIPU, HI$51,0002024COMMUITY ENRICHMENT
    KAI OPUA CANOE CLUBKAILUAKONA, HI$50,0002024COMMUITY ENRICHMENT
    NATIVE HAWAIIAN HOSPITALITY ASSOCIATIONHONOLULU, HI$50,0002024COMMUITY ENRICHMENT
    HAWAII UNITED OKINAWA ASSOCIATIONWAIPAHU, HI$50,0002024COMMUITY ENRICHMENT
    HAWAII ACADEMY OF RECORDING ARTSHONOLULU, HI$50,0002024COMMUITY ENRICHMENT
    HAWAII KOREAN CHAMBER OF COMMERCE FOUNDATIONHONOLULU, HI$50,0002024COMMUITY ENRICHMENT
    KAUAI MARATHONKOLOA, HI$49,8002024COMMUITY ENRICHMENT
    MAUI ARTS & CULTURAL CENTERKAHULUI, HI$49,0002024COMMUITY ENRICHMENT
    KI-HO ALU FOUNDATION INCKANEOHE, HI$48,0002024COMMUITY ENRICHMENT
    KAUAI ECONOMIC DEVELOPMENT BOARDLIHUE, HI$43,5002024COMMUITY ENRICHMENT
    KANU HAWAIIHONOLULU, HI$40,0002024COMMUITY ENRICHMENT
    HAWAII LGBT LEGACY FOUNDATIONHONOLULU, HI$35,0002024COMMUITY ENRICHMENT
    EPIC SPORTS FOUNDATIONHALEIWA, HI$35,0002024COMMUITY ENRICHMENT
    THE GARDEN ISLAND ARTS COUNCILLIHUE, HI$35,0002024COMMUITY ENRICHMENT
    HAWAII BICYCLING LEAGUEHONOLULU, HI$35,0002024COMMUITY ENRICHMENT
    ACCESURF HAWAII INCHONOLULU, HI$33,0002024COMMUITY ENRICHMENT
    ARTS EDUCATION FOR CHILDREN GROUPLAHAINA, HI$32,5002024COMMUITY ENRICHMENT
    HANA ARTSHANA, HI$32,5002024COMMUITY ENRICHMENT
    BISHOP MUSEUMHONOLULU, HI$30,0002024COMMUITY ENRICHMENT
    HAWAII ISLAND PACIFIC & ASIA CULTURAL CELEBRATION INCKAILUAKONA, HI$30,0002024COMMUITY ENRICHMENT
    KALA FOUNDATIONEWA BEACH, HI$30,0002024COMMUITY ENRICHMENT
    HAWAIIAN OUTRIGGER CANOE VOYAGING SOCIETYKIHEI, HI$30,0002024COMMUITY ENRICHMENT
    POLYNESIAN FOOTBALL HALL OF FAMEHONOLULU, HI$25,0002024COMMUITY ENRICHMENT
    KAUAI JAPANESE CULTURAL SOCIETY INCKALAHEO, HI$25,0002024COMMUITY ENRICHMENT
    MALIE FOUNDATIONKAPAA, HI$25,0002024COMMUITY ENRICHMENT
    HIIPAKA LLC DBA WAIMEA VALLEYHALEIWA, HI$25,0002024COMMUITY ENRICHMENT
    LANAI CULTURE & HERITAGE CENTERLANAI CITY, HI$25,0002024COMMUITY ENRICHMENT
    NAALEHU THEATRECAPTAIN COOK, HI$24,0002024COMMUITY ENRICHMENT
    RICE STREET BUSINESS ASSOCIATIONLIHUE, HI$23,5002024COMMUITY ENRICHMENT
    KAILUA VILLAGE BUSINESS IMPROVEMENT DISTRICT INCKAILUAKONA, HI$22,6652024COMMUITY ENRICHMENT
    KUMU KAHUA THEATREHONOLULU, HI$20,0002024COMMUITY ENRICHMENT
    ANAINA HOU COMMUNITY PARKKILAUEA, HI$19,0002024COMMUITY ENRICHMENT

    THE IRONMAN FOUNDATION INC

    $500,000
    TAMPA, FL2024

    COMMUITY ENRICHMENT

    HAWAII AG AND CULINARY ALLIANCE

    $350,000
    HONOLULU, HI2024

    COMMUITY ENRICHMENT

    TEACH FOR AMERICA INC

    $300,000
    NEW YORK, NY2024

    COMMUITY ENRICHMENT

    CHAMINADE UNIVERSITY OF HONOLULU

    $200,000
    HONOLULU, HI2024

    COMMUITY ENRICHMENT

    HAWAII INTERNATIONAL FILM FESTIVAL

    $150,000
    HONOLULU, HI2024

    COMMUITY ENRICHMENT

    MERRIE MONARCH FESTIVAL

    $120,000
    HILO, HI2024

    COMMUITY ENRICHMENT

    HISTORIC WAIMEA THEATER & CULTURAL ARTS CENTER

    $101,600
    WAIMEA, HI2024

    COMMUITY ENRICHMENT

    KALIHI-PALAMA CULTURE & ARTS SOCIETY INC

    $100,000
    HONOLULU, HI2024

    COMMUITY ENRICHMENT

    ALOHA WEEK HAWAII INC

    $100,000
    HONOLULU, HI2024

    COMMUITY ENRICHMENT

    MOANALUA GARDENS FOUNDATION INC

    $100,000
    HONOLULU, HI2024

    COMMUITY ENRICHMENT

    LOKAHI PACIFIC

    $85,280
    WAILUKU, HI2024

    COMMUITY ENRICHMENT

    KONA COFFEE CULTURAL FESTIVAL

    $75,000
    KAILUAKONA, HI2024

    COMMUITY ENRICHMENT

    HANAPEPE ECONOMIC ALLIANCE

    $71,000
    HANAPEPE, HI2024

    COMMUITY ENRICHMENT

    HUI NOEAU VISUAL ARTS CENTER

    $69,000
    MAKAWAO, HI2024

    COMMUITY ENRICHMENT

    YOUTH IN MOTION

    $67,322
    KAUNAKAKAI, HI2024

    COMMUITY ENRICHMENT

    ODKF SUPPORT INC

    $65,000
    HONOLULU, HI2024

    COMMUITY ENRICHMENT

    MAUKA TO MAKAI MAKAHA FOUNDATION

    $60,000
    WAIANAE, HI2024

    COMMUITY ENRICHMENT

    HAWAII PERFORMING ARTS FESTIVAL INC

    $60,000
    SANTA BARBARA, CA2024

    COMMUITY ENRICHMENT

    POIPU BEACH FOUNDATION

    $51,000
    POIPU, HI2024

    COMMUITY ENRICHMENT

    KAI OPUA CANOE CLUB

    $50,000
    KAILUAKONA, HI2024

    COMMUITY ENRICHMENT

    NATIVE HAWAIIAN HOSPITALITY ASSOCIATION

    $50,000
    HONOLULU, HI2024

    COMMUITY ENRICHMENT

    HAWAII UNITED OKINAWA ASSOCIATION

    $50,000
    WAIPAHU, HI2024

    COMMUITY ENRICHMENT

    HAWAII ACADEMY OF RECORDING ARTS

    $50,000
    HONOLULU, HI2024

    COMMUITY ENRICHMENT

    HAWAII KOREAN CHAMBER OF COMMERCE FOUNDATION

    $50,000
    HONOLULU, HI2024

    COMMUITY ENRICHMENT

    KAUAI MARATHON

    $49,800
    KOLOA, HI2024

    COMMUITY ENRICHMENT

    MAUI ARTS & CULTURAL CENTER

    $49,000
    KAHULUI, HI2024

    COMMUITY ENRICHMENT

    KI-HO ALU FOUNDATION INC

    $48,000
    KANEOHE, HI2024

    COMMUITY ENRICHMENT

    KAUAI ECONOMIC DEVELOPMENT BOARD

    $43,500
    LIHUE, HI2024

    COMMUITY ENRICHMENT

    KANU HAWAII

    $40,000
    HONOLULU, HI2024

    COMMUITY ENRICHMENT

    HAWAII LGBT LEGACY FOUNDATION

    $35,000
    HONOLULU, HI2024

    COMMUITY ENRICHMENT

    EPIC SPORTS FOUNDATION

    $35,000
    HALEIWA, HI2024

    COMMUITY ENRICHMENT

    THE GARDEN ISLAND ARTS COUNCIL

    $35,000
    LIHUE, HI2024

    COMMUITY ENRICHMENT

    HAWAII BICYCLING LEAGUE

    $35,000
    HONOLULU, HI2024

    COMMUITY ENRICHMENT

    ACCESURF HAWAII INC

    $33,000
    HONOLULU, HI2024

    COMMUITY ENRICHMENT

    ARTS EDUCATION FOR CHILDREN GROUP

    $32,500
    LAHAINA, HI2024

    COMMUITY ENRICHMENT

    HANA ARTS

    $32,500
    HANA, HI2024

    COMMUITY ENRICHMENT

    BISHOP MUSEUM

    $30,000
    HONOLULU, HI2024

    COMMUITY ENRICHMENT

    HAWAII ISLAND PACIFIC & ASIA CULTURAL CELEBRATION INC

    $30,000
    KAILUAKONA, HI2024

    COMMUITY ENRICHMENT

    KALA FOUNDATION

    $30,000
    EWA BEACH, HI2024

    COMMUITY ENRICHMENT

    HAWAIIAN OUTRIGGER CANOE VOYAGING SOCIETY

    $30,000
    KIHEI, HI2024

    COMMUITY ENRICHMENT

    POLYNESIAN FOOTBALL HALL OF FAME

    $25,000
    HONOLULU, HI2024

    COMMUITY ENRICHMENT

    KAUAI JAPANESE CULTURAL SOCIETY INC

    $25,000
    KALAHEO, HI2024

    COMMUITY ENRICHMENT

    MALIE FOUNDATION

    $25,000
    KAPAA, HI2024

    COMMUITY ENRICHMENT

    HIIPAKA LLC DBA WAIMEA VALLEY

    $25,000
    HALEIWA, HI2024

    COMMUITY ENRICHMENT

    LANAI CULTURE & HERITAGE CENTER

    $25,000
    LANAI CITY, HI2024

    COMMUITY ENRICHMENT

    NAALEHU THEATRE

    $24,000
    CAPTAIN COOK, HI2024

    COMMUITY ENRICHMENT

    RICE STREET BUSINESS ASSOCIATION

    $23,500
    LIHUE, HI2024

    COMMUITY ENRICHMENT

    KAILUA VILLAGE BUSINESS IMPROVEMENT DISTRICT INC

    $22,665
    KAILUAKONA, HI2024

    COMMUITY ENRICHMENT

    KUMU KAHUA THEATRE

    $20,000
    HONOLULU, HI2024

    COMMUITY ENRICHMENT

    ANAINA HOU COMMUNITY PARK

    $19,000
    KILAUEA, HI2024

    COMMUITY ENRICHMENT