Pure Good Foundation primarily funds workplace/employee-directed philanthropy, channeling most of its support through Benevity-managed online giving vehicles that permit Pure Good and Pure Storage employees to make and match donations. Nearly all dollars are large, centralized grants to U.S. and U.K./European online giving foundations rather than direct programmatic investments, indicating the foundation’s role as a corporate philanthropy facilitator. This structure supports broad, employee-selected causes rather than a small set of mission-specific nonprofits.
Pure Good Foundation’s recent giving is defined by employee-directed philanthropy routed through Benevity-managed online giving foundations. The largest grants in the file are not to a single program nonprofit, but to infrastructure organizations that cover monthly donations and grants made by Pure Good and Pure Storage employees across U.S., European, and Australian nonprofits. That pattern places the foundation in a facilitation role: it channels broad workplace giving rather than concentrating on one program area. Within that structure, the foundation still makes targeted grants. Kaboom Inc. received $92,763 to support the Playground Project, and San Francisco Aids Foundation received $5,200 for health, wellness, and social justice for communities most impacted by HIV. Pure Good Foundation also gave $20,475 and $16,025 to Globalgiving for a GTM Move to Modern campaign, showing that its support can extend to nonprofit infrastructure and modernization work as well as direct charitable programs. The recent record also includes smaller local grants, including support for Mountain View Whisman School District and The Please Foundation, alongside international workplace-giving allocations. Together, these grants show a foundation that combines centralized employee-giving vehicles with selective project and general support.
Employee giving infrastructure is the clearest theme. Pure Good Foundation gave $1,935,214 to American Online Giving Foundation Inc and $452,254 to The UK Online Giving Foundation Inc to cover monthly donations and grants made through Benevity to U.S. and European nonprofits. It also made a $5,337 grant to Australian Online Giving Foundation Inc for the same purpose, extending the model to Australia. The foundation also funds community and cause-specific projects. Kaboom Inc received $92,763 to support the Playground Project, linking the funder to playground development. In health and equity work, San Francisco Aids Foundation received $5,200 for health, wellness, and social justice for communities most impacted by HIV. A separate line of support goes to nonprofit operations and technology. Pure Good Foundation granted Globalgiving $20,475 for a GTM Move to Modern campaign, after a similar $16,025 grant in the prior year.
Pure Good Foundation’s grant sizes are bimodal. The typical grant size ranges from a p25 of $5,337 to a median of $16,025, with a p75 of $127,420. The grant list shows both very large centralized transfers and much smaller local or project-specific awards. The pattern is recurring rather than one-off in several cases: American Online Giving Foundation Inc and The UK Online Giving Foundation appear in multiple years, and Globalgiving was funded in two consecutive years for the same campaign. Pure Good Foundation is a regular funder, not a DAF, and it does not fund individuals or make program-related investments.
$3.3M
$18.1M
$1.8M
$1.2M
Most grants fall between $5K and $127K, with a median of $16K.
25th Percentile
$5K
Median
$16K
75th Percentile
$127K
About 30% of grants go to recipients in FL.
Top 3 recipient countries by grant volume for Pure Good Foundation.
| Rank | Country | Grants | Total | Share |
|---|---|---|---|---|
| 1 | United StatesDomestic | 10 | $2.7M | 76.9% |
| 2 | United Kingdom | 2 | $580K |
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Highly concentrated: very few large grants that primarily fund third‑party workplace giving platforms; funding is recurrent to the same intermediaries and intended to enable employee donations across many beneficiary organizations rather than targeted, program-specific grants.
Notable grantees: American Online Giving Foundation Inc., The UK Online Giving Foundation Inc., The UK Online Giving Foundation
Pure Good Foundation gives nationally, with the heaviest concentration of grants in Florida and 30% of grants going to recipients in California. Recent recipients include Clearwater, Florida; Bethesda, Maryland; Washington, DC; Mountain View and San Francisco, California; and Boone, North Carolina. Outside the U.S., the record includes Cirencester in the UK and Chatswood, New South Wales, in Australia. The recipient-country mix is mostly U.S.-based, with additional grants in the UK and Australia.
Its largest recent grants support employee-directed giving infrastructure through Benevity-managed online giving foundations. It also funds selected project and general support grants, including a playground project, HIV-related community support, and nonprofit technology modernization.
Yes. American Online Giving Foundation Inc and The UK Online Giving Foundation appear in more than one grant year, and Globalgiving received support in consecutive years for the same campaign. The record shows repeated funding alongside one-off project grants.
The typical grant size is p25 $5,337, median $16,025, and p75 $127,420. The record includes both small awards and very large transfers tied to workplace-giving infrastructure.
The foundation gives nationally, with the highest grant count in Florida. California accounts for 30% of grants to recipients, and recent recipients also appear in Maryland, Washington, DC, North Carolina, the UK, and Australia.
Recent named support includes the Playground Project at Kaboom Inc, a GTM Move to Modern campaign at Globalgiving, and health, wellness, and social justice work for communities most impacted by HIV at San Francisco Aids Foundation.
2025
Source: IRS Form 990-PF, fiscal year 2025.
| 3 | Australia | 1 | $5K | 7.7% |
Recipient country reflects the grantee's headquarters per IRS 990-PF and Schedule F filings, not the program's implementation country.
Most recent grants reported to the IRS.
| Recipient | Location | Amount | Year | Purpose |
|---|---|---|---|---|
| AMERICAN ONLINE GIVING FOUNDATION INC | CLEARWATER, FL | $606,794 | 2024 | COVERS MONTHLY DONATIONS AND GRANTS MADE THROUGH BENEVITY TO ALL US NONPROFIT ORGANIZATIONS BY PURE GOOD AND PURE STORAGE EMPLOYEES. |
| THE UK ONLINE GIVING FOUNDATION | CIRENCESTER | $127,420 | 2024 | COVERS MONTHLY DONATIONS AND GRANTS MADE THROUGH BENEVITY TO ALL EUROPEAN NONPROFIT ORGANIZATIONS BY PURE GOOD AND PURE STORAGE EMPLOYEES. |
| KABOOM INC | BETHESDA, MD | $92,763 | 2024 | TO SUPPORT THE PLAYGROUND PROJECT |
| GLOBALGIVING | WASHINGTON, DC | $20,475 | 2024 | GTM MOVE TO MODERN CAMPAIGN |
| SAN FRANCISCO AIDS FOUNDATION | SAN FRANCISCO, CA | $5,200 | 2024 | TO SUPPORT HEALTH, WELLNESS, AND SOCIAL JUSTICE FOR COMMUNITIES MOST IMPACTED BY HIV. |
| MOUNTAIN VIEW WHISMAN SCHOOL DISTRICT | MOUNTAIN VIEW, CA | $574 | 2024 | TO SUPPORT LOCAL HOMELESS FAMILIES |
| WINE TO WATER | BOONE, NC | $400 | 2024 | GENERAL SUPPORT |
| AMERICAN ONLINE GIVING FOUNDATION INC | CLEARWATER, FL | $1,935,214 | 2023 | COVERS MONTHLY DONATIONS AND GRANTS MADE THROUGH BENEVITY TO ALL US NONPROFIT ORGANIZATIONS BY PURE GOOD AND PURE STORAGE EMPLOYEES. |
| THE UK ONLINE GIVING FOUNDATION INC | CIRENCESTER | $452,254 | 2023 | COVERS MONTHLY DONATIONS AND GRANTS MADE THROUGH BENEVITY TO ALL EUROPEAN NONPROFIT ORGANIZATIONS BY PURE GOOD AND PURE STORAGE EMPLOYEES. |
| GLOBALGIVING | WASHINGTON, DC | $16,025 | 2023 | GTM MOVE TO MODERN CAMPAIGN |
| MOUNTAIN VIEW WHISMAN SCHOOL DISTRICT | MOUNTAIN VIEW, CA | $7,906 | 2023 | GENERAL SUPPORT |
| THE PLEASE FOUNDATION | NEW ORLEANSL, LA | $6,950 | 2023 | GENERAL SUPPORT |
| AUSTRALIAN ONLINE GIVING FOUNDATION INC | CHATSWOOD NSW | $5,337 | 2023 | COVERS MONTHLY DONATIONS AND GRANTS MADE THROUGH BENEVITY TO ALL AUSTRALIAN NONPROFIT ORGANIZATIONS BY PURE GOOD AND PURE STORAGE EMPLOYEES. |
AMERICAN ONLINE GIVING FOUNDATION INC
$606,794COVERS MONTHLY DONATIONS AND GRANTS MADE THROUGH BENEVITY TO ALL US NONPROFIT ORGANIZATIONS BY PURE GOOD AND PURE STORAGE EMPLOYEES.
THE UK ONLINE GIVING FOUNDATION
$127,420COVERS MONTHLY DONATIONS AND GRANTS MADE THROUGH BENEVITY TO ALL EUROPEAN NONPROFIT ORGANIZATIONS BY PURE GOOD AND PURE STORAGE EMPLOYEES.
KABOOM INC
$92,763TO SUPPORT THE PLAYGROUND PROJECT
GLOBALGIVING
$20,475GTM MOVE TO MODERN CAMPAIGN
SAN FRANCISCO AIDS FOUNDATION
$5,200TO SUPPORT HEALTH, WELLNESS, AND SOCIAL JUSTICE FOR COMMUNITIES MOST IMPACTED BY HIV.
MOUNTAIN VIEW WHISMAN SCHOOL DISTRICT
$574TO SUPPORT LOCAL HOMELESS FAMILIES
WINE TO WATER
$400GENERAL SUPPORT
AMERICAN ONLINE GIVING FOUNDATION INC
$1,935,214COVERS MONTHLY DONATIONS AND GRANTS MADE THROUGH BENEVITY TO ALL US NONPROFIT ORGANIZATIONS BY PURE GOOD AND PURE STORAGE EMPLOYEES.
THE UK ONLINE GIVING FOUNDATION INC
$452,254COVERS MONTHLY DONATIONS AND GRANTS MADE THROUGH BENEVITY TO ALL EUROPEAN NONPROFIT ORGANIZATIONS BY PURE GOOD AND PURE STORAGE EMPLOYEES.
GLOBALGIVING
$16,025GTM MOVE TO MODERN CAMPAIGN
MOUNTAIN VIEW WHISMAN SCHOOL DISTRICT
$7,906GENERAL SUPPORT
THE PLEASE FOUNDATION
$6,950GENERAL SUPPORT
AUSTRALIAN ONLINE GIVING FOUNDATION INC
$5,337COVERS MONTHLY DONATIONS AND GRANTS MADE THROUGH BENEVITY TO ALL AUSTRALIAN NONPROFIT ORGANIZATIONS BY PURE GOOD AND PURE STORAGE EMPLOYEES.