Liberty Bowl Festival Association Co Liberty Bowl Venture
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About Liberty Bowl Festival Association Co Liberty Bowl Venture
The foundation’s giving is almost entirely directed to major collegiate athletic conferences and related higher-education institutions that participate in the Liberty Bowl. Grants are explicitly intended to support the mission and participation of those conferences in the annual Liberty Bowl game, indicating a single-purpose, event-centered philanthropy tied to college football. Funding appears transactional and partnership-driven rather than broad community or programmatic philanthropy.
Focus Areas
Financial support for collegiate athletic conferences participating in the Liberty Bowl (Big 12, SEC, American Athletic Conference)Operational and event-related support for the Liberty Bowl game and its participating universitiesHigher-education athletics partnerships and conference-level program funding
Who They Fund
U.S. universities and collegescollegiate athletic conferencesstudent‑athletes (implicit)
Giving Approach
Highly concentrated: very few, large grants to a small set of repeat grantees (conference-level recipients). Giving is event-focused and directed to organizational beneficiaries rather than many small or community-based grants.
About Liberty Bowl Festival Association Co Liberty Bowl Venture
Liberty Bowl Festival Association CO Liberty Bowl Venture Inc directs nearly all of its giving to college football conferences tied to the Liberty Bowl game. The largest recent grant in the dataset was $2,950,000 to the Southeastern Conference in 2025, followed by additional multi-million-dollar awards to other conferences that participate in the annual event. This pattern shows a funder built around a single annual sports partnership rather than a broad portfolio of charitable programs. Its grants are written to support the mission of American universities of higher education and their conferences, which points to institutional support for the athletic ecosystems around the game. The Southeastern Conference appears multiple times in the recent-grants list, and the Big 12 Conference Inc appears more than once as well, indicating a recurring relationship rather than isolated awards. The American Athletic Conference also received a large grant connected to the same purpose. The foundation’s giving is highly concentrated in conference-level support, with grant sizes in the multimillion-dollar range and purposes that stay close to the Liberty Bowl itself. That creates a clear profile of event-linked, higher-education athletics funding centered on the participating conferences and the universities they represent.
What Liberty Bowl Festival Association Co Liberty Bowl Venture Funds
In collegiate athletics funding, the foundation gave $2,600,000 to Big 12 Conference Inc in 2025 to support the mission of American universities of higher education and their conferences who participate in the Liberty Bowl game each year. A similar purpose appears in the $2,550,000 grant to the same conference in 2024. Conference-level support is also central in the $2,300,000 grant to American Athletic Conference in 2024, which was tied to the same Liberty Bowl mission language. The Southeastern Conference received $2,900,000 in 2023 for that purpose as well. Across these awards, the funding is aimed at institutions and conferences rather than individual teams, with the Liberty Bowl game serving as the organizing framework for the grants.
How Liberty Bowl Festival Association Co Liberty Bowl Venture Gives
Typical grant size sits in a narrow multimillion-dollar band: p25 is $2,362,500, median is $2,575,000, and p75 is $2,825,000. The recent grants list shows repeated awards to the same conferences across multiple years, including the Southeastern Conference and Big 12 Conference Inc, which suggests an ongoing annual pattern tied to the Liberty Bowl cycle. The organization is not a private foundation making grants to individuals, and the data does not indicate program-related investments. Grant purposes are closely standardized around support for the mission of participating conferences and universities.
Financial Snapshot
Annual Giving
$5.6M
Total Assets
$2.1M
Total Revenue
$11.3M
Total Expenses
$11.3M
Typical Grant Size
Most grants fall between $2.4M and $2.8M, with a median of $2.6M.
25th Percentile
$2.4M
Median
$2.6M
75th Percentile
$2.8M
Geographic Reach
Regional2 states funded
About 0% of grants go to recipients in TX.
Funding intensity
LowHigh
Headquarters
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