See exactly who in your world is ready for a major-gift conversation.
Kindora turns your contact list, board, and uploaded LinkedIn connections into a ranked prospect pipeline — every contact scored 0–100 against your organization's mission, with the public-record signals you need to prioritize your time. Use the tabs above to explore the product with sample data.
Open the Prospect List
How it works
From a list of contacts to a prioritized ask plan, in three steps.
Upload your contacts
Bring in your existing donor list, board members, and your own LinkedIn connections export. Your data, your control.
Kindora enriches them
We match each contact against public capacity and affinity signals — property records, disclosed giving, career, board service, and the LinkedIn connections you upload — then score them against your organization's actual mission and profile, not a generic wealth file.
Prioritize who to ask
Sort by capacity, ask-readiness, or warm-introduction path. Open a Look Book of your top prospects, or one-page meeting prep — ready to print.
What the score means
Two questions decide the score — then we map who can open the door.
Every prospect is scored against your organization's actual mission and profile, never a generic wealth list. We measure two things — capacity and affinity — then layer in how reachable each person is through your team. Capacity sets the ceiling: a passionate supporter who can't write a big check won't top a major-gift list, by design.
Capacity
Could this person make a major gift? Estimated from public signals like career history, property records, and disclosed giving history.
Affinity
Would this person care about your mission specifically? Drawn from their causes, board service, career, and what they speak about publicly — so the same person scores differently for different organizations.
Relationship strength
Once capacity and affinity rank a prospect, Kindora maps how warm the path is — who on your board or staff already knows them, and how strong that connection is.
The professional-giving filter
Plenty of great contacts work in philanthropy. Kindora never counts money someone manages professionally — foundation grantmaking, donor-advised funds, corporate giving budgets — as their personal capacity. When philanthropy professionals rank well, it's because their causes genuinely align with yours and they can open doors, not because grant dollars flow past their desk.
Where the data comes from
Real product. Fictional data.
Every persona in this demo is fabricated. The signals shown are representative of what Kindora aggregates for real prospects from publicly available sources.
Built on the same pipeline that has enriched 30,000+ contacts across paid engagements with major nonprofits in early 2026.
Capacity signals — could they give?
Home & real estate
A confirmed, owner-occupied home and its value — one of the most reliable wealth signals there is. We verify the name matches the address before trusting it.
Liquidity & equity events
Insider stock sales and IPO or acquisition windfalls drawn from public SEC filings — catching someone who's liquid right now.
Foundations they control
A private or family foundation someone founded or runs. If it carries their own name, its size reflects their personal wealth.
Disclosed giving history
Public records of past charitable gifts, trustee roles, and Giving Pledge membership. Past major giving is the best predictor of future major giving.
Gifts already in your CRM
Money a prospect has already given your organization — the most reliable signal of all.
Affinity signals — would they care?
Career & roles
Work history, current title, company, and education from the LinkedIn connections you choose to upload — does their life intersect your mission?
Public board service & volunteering
IRS Form 990 filings publicly disclose nonprofit board members and foundation trustees — the public record of the causes someone gives their time to.
What they say publicly
Recent posts, interviews, and award announcements that reveal what a person actually cares about right now.
News & web mentions
Press coverage, profiles, and leadership-transition stories from publicly available web sources.
Public encyclopedic profiles
Wikipedia and Wikidata supply verified biographies, career milestones, and the causes a prospect is publicly associated with — and corroborate documented major gifts and company exits for prominent people.
Public relationship databases (LittleSis)
LittleSis — a free, wiki-style public database of "who-knows-who" among business and government leaders, maintained by the Public Accountability Initiative — maps board seats, affiliations, and family ties, and helps confirm we've matched the right person.
Your uploaded LinkedIn connections do double duty — enriching career history and powering the warm-intro network. Opt-in, your data, your control, and every web-based claim links back to its source.
Source data from LittleSis (Public Accountability Initiative) is used under CC BY-SA 4.0.
Why the scores hold up
Built to under-promise, never to inflate.
A confident-looking number built on thin evidence costs you a wasted ask and your board's trust. These are the guardrails that keep Kindora's scores honest.
Verified evidence owns the number
The AI interprets the evidence; it never invents wealth that isn't there. Hard proof sets a floor on capacity, never a ceiling — so a real major donor is never capped, and a thin profile is never inflated.
Same-name mix-ups are thrown out
Before trusting any web finding, we confirm it's actually your person — matching location, employer, and career. A wealthier namesake's mansion never lands on your prospect's profile.
“Helped raise” is not “gave”
Leading a campaign, receiving an award, or a company's giving is never logged as a personal gift. If there's no evidence of a personal gift, we record none.
Every claim traces to its source
Each web-based finding keeps a link back to where it came from, so any number on a prospect's profile can be checked.
The trade-off is deliberate: we'd rather under-score a real prospect than ever put a fake major donor at the top of your list.
Want this with your own donors?
Start with a free 25-contact pilot, then use pay-as-you-go enrichment at $1.20/contact or move into annual individual-prospecting tiers starting at $2,500.
For context: comparable prospect research consulting runs $200–$400/hr — a project this size usually means 50–150 hours of analyst time. Kindora delivers the same artifact in 1–3 weeks, and the platform stays with you afterward.
Tell us a little about your team and we'll help you get the first 25 contacts moving.
Your contacts stay yours — public-record sources, opt-in LinkedIn uploads.