Bell's Brewery directs its corporate philanthropy through an Inspired Giving umbrella that centers on water stewardship and community resilience while also supporting workforce development and DEI-linked local initiatives. It prioritizes small, grassroots environmental projects that protect and restore clean water, watershed and ecosystem health, often funding community-led nonprofits in markets where Bell's beer is distributed (historically Michigan, now national distribution footprint). Giving mixes small competitive grants, cause-driven product fundraising, and frequent in-kind or event sponsorships designed to engage local communities and fans.
Primarily small, competitive Grassroots grants ($500–$5,000) awarded through annual, time-limited cycles; supplemented by rolling in-kind donations and event sponsorships, occasional larger pooled giving tied to cause-rooted product campaigns, and programmatic grants under the Inspired Giving umbrella.
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Focus proposals on local, tangible water stewardship or watershed/ecosystem projects that benefit frontline communities and fall inside Bell's distribution footprint (Michigan priority but national eligible). Apply during the Grassroots Grant annual window (examples: mid-June–July or Aug 15–Oct 15 historically); requests outside that cycle should be routed as rolling sponsorship/in-kind applications. Emphasize community impact, volunteer engagement, and clear budget lines for small awards ($500–$5,000); include opportunities for brand engagement if requesting in-kind or sponsorship support.
Current and upcoming funding from Bell's Brewery, Inc. that your nonprofit may be able to apply for.
Who can apply: U.S.-based nonprofits or event organizers within Bell's distribution areas. All program/mission areas considered; individuals not supported.
Deadline: Rolling (applications/requests accepted year-round).
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Create a free accountDeadlines and eligibility are summarized from public sources and may change — always confirm the details on the funder's official application page before applying.