The American Family Insurance Dreams Foundation primarily operates as a corporate giving vehicle that channels large pooled disbursements into employee-driven and programmatic philanthropy rather than awarding many individual named grants. Its funding is dominated by matching gift programs, general corporate grantmaking, and employee/agent engagement initiatives, suggesting the foundation amplifies staff and agent charitable choices and supports community needs through corporate-sponsored mechanisms.
A small number of very large, aggregated disbursements that represent programmatic funding streams (matching gifts and corporate grant pools) rather than many individual direct grants; repeat payments to the same internal program categories indicate ongoing annual support of employee-driven philanthropy.
Notable grantees: MATCHING CASH, GRANTS, GRANTS CASH, EMPLOYEE AGENT ENGAGEMENT CASH
American Family Insurance Dreams Foundation Inc channels most of its grantmaking through employee matching, employee and agent engagement, and pooled community giving, with Wisconsin receiving every recent grant in the dataset. The pattern is less about isolated awards and more about organized corporate philanthropy that moves through recurring internal programs and local community channels. Among the clearest examples is the $4,727,175 grant labeled "Grants" in 2025, paired with $3,407,670 for "Matching Cash" that same year. Those entries sit alongside other large allocations such as $3,305,293 for matching cash in 2023 and $2,203,550 for grants cash in 2023, showing that the foundation’s giving is built around substantial, repeatable funding streams rather than one-off gifts. The program list also points to direct nonprofit support through unrestricted grants and targeted program investments, plus separate annual grant cycles tied to the American Family Insurance Championship and the Steve Stricker American Family Insurance Foundation. Across the recent grants table, the recurring labels include grants, matching, scholarships, university partnerships, adopt a school, charitables, Milwaukee, and employee agent engagement, all consistent with a funder that combines corporate giving with staff- and community-directed philanthropy.
Several distinct cause areas appear in the foundation’s grantmaking. In education-related work, it awarded $643,686 in 2025 for Scholarship Cash and $77,000 for University Partnerships, alongside a separate $93,000 Adopt a School grant. Community and family support also show up in its program descriptions, which include family services, children and youth, and community resilience. The grant labels suggest that the foundation uses different internal channels for those priorities rather than a single program. Local community investment is another clear theme: a $950,000 Milwaukee cash grant in 2025 and a $175,000 Milwaukee grant in 2025 indicate direct support for that city. Employee and agent engagement is also part of the structure, with a $697,876 Employee Agent Engagement award in 2025 and a $30,255 entry in the same category in 2023, linking philanthropy to the company’s workforce and agency network.
$10.6M
$31.4M
$40M
$11.7M
Most grants fall between $74K and $746K, with a median of $457K.
25th Percentile
$74K
Median
$457K
75th Percentile
$746K
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Typical grants are mid- to large-sized: the p25 is $74,000, the median is $457,000, and the p75 is $746,238. The recent record shows repeated categories across 2023 and 2025, especially matching, grants, employee agent engagement, scholarships, university partnerships, Milwaukee, and adopt a school, which points to recurring internal channels rather than isolated awards. The foundation is a corporate giving vehicle, and the program descriptions note unrestricted grants, targeted program investments, employee volunteering, and matching gift activity. It also accepts unsolicited applications for some community grant programs through an online form.
Giving is tightly concentrated in Wisconsin: 100% of recent grants in the dataset went to recipients in the state, and Wisconsin is also the top state by grant count. Recipient labels point to Milwaukee as a repeated destination, along with broader state-level and regional Wisconsin entries. The named program geography also includes south central Wisconsin and southeastern Wisconsin, especially through the annual grant cycle connected to the American Family Insurance Championship.
The foundation supports nonprofit organizations through unrestricted grants and targeted program investments. Program descriptions point to community resilience, family strengthening, children and youth, education, capacity building, community development, and local charities tied to Wisconsin grant cycles.
Yes, for some community grant programs. The Dreams Foundation community grants program is listed as accepting unsolicited applications through an online form, and the Steve Stricker American Family Insurance Foundation annual grant cycle is also marked as accepting unsolicited applications.
The foundation’s typical award range is relatively large: the p25 is $74,000, the median is $457,000, and the p75 is $746,238. Recent grants also include several multi-hundred-thousand-dollar entries, reflecting pooled corporate and programmatic giving.
Recent grants in the dataset all went to recipients in the US, with Wisconsin receiving 100% of grants. Named recipient locations include Milwaukee, and program geography also includes south central Wisconsin and southeastern Wisconsin.
Yes. The data shows repeated annual and recurring categories such as matching, grants, scholarships, university partnerships, adopt a school, employee agent engagement, and Milwaukee across both 2023 and 2025. It also lists an annual August grant cycle tied to the American Family Insurance Championship.
2025
Source: IRS Form 990-PF, fiscal year 2025.
Most recent grants reported to the IRS.
| Recipient | Location | Amount | Year | Purpose |
|---|---|---|---|---|
| GRANTS | SEE ATTACHMENT, WI | $4,727,175 | 2025 | SEE ATTACHMENT |
| MATCHING CASH | SEE ATTACHMENT, WI | $3,407,670 | 2025 | SEE ATTACHMENT |
| EMPLOYEE AGENT ENGAGEMENT CASH | SEE ATTACHMENT, WI | $1,561,967 | 2025 | SEE ATTACHMENT |
| MILWAUKEE CASH | SEE ATTACHMENT, WI | $950,000 | 2025 | SEE ATTACHMENT |
| GRANTS CASH | SEE ATTACHMENT, WI | $819,500 | 2025 | SEE ATTACHMENT |
| EMPLOYEE AGENT ENGAGEMENT | SEE ATTACHMENT, WI | $697,876 | 2025 | SEE ATTACHMENT |
| SCHOLARSHIP CASH | SEE ATTACHMENT, WI | $643,686 | 2025 | SEE ATTACHMENT |
| MATCHING | SEE ATTACHMENT, WI | $494,878 | 2025 | SEE ATTACHMENT |
| UNIVERSITY PARTNERSHIPS CASH | SEE ATTACHMENT, WI | $227,119 | 2025 | SEE ATTACHMENT |
| CHARITABLES | SEE ATTACHMENT, WI | $205,389 | 2025 | SEE ATTACHMENT |
| CHARITABLES | SEE ATTACHMENT, WI | $200,470 | 2025 | SEE ATTACHMENT |
| MILWAUKEE | SEE ATTACHMENT, WI | $175,000 | 2025 | SEE ATTACHMENT |
| ADOPT A SCHOOL | SEE ATTACHMENT, WI | $93,000 | 2025 | SEE ATTACHMENT |
| UNIVERSITY PARTNERSHIPS | SEE ATTACHMENT, WI | $77,000 | 2025 | SEE ATTACHMENT |
| MATCHING CASH | SEE ATTACHMENT, WI | $3,305,293 | 2023 | SEE ATTACHMENT |
| GRANTS CASH | SEE ATTACHMENT, WI | $2,203,550 | 2023 | SEE ATTACHMENT |
| GRANTS | SEE ATTACHMENT, WI | $1,550,000 | 2023 | SEE ATTACHMENT |
| MATCHING | SEE ATTACHMENT, WI | $839,031 | 2023 | SEE ATTACHMENT |
| SCHOLARSHIP CASH | SEE ATTACHMENT, WI | $653,445 | 2023 | SEE ATTACHMENT |
| EMPLOYEE AGENT ENGAGEMENT CASH | SEE ATTACHMENT, WI | $627,626 | 2023 | SEE ATTACHMENT |
| UNIVERSITY PARTNERSHIPS CASH | SEE ATTACHMENT, WI | $527,970 | 2023 | SEE ATTACHMENT |
| MILWAUKEE CASH | SEE ATTACHMENT, WI | $457,000 | 2023 | SEE ATTACHMENT |
| MILWAUKEE | SEE ATTACHMENT, WI | $420,000 | 2023 | SEE ATTACHMENT |
| CHARITABLES | SEE ATTACHMENT, WI | $323,650 | 2023 | SEE ATTACHMENT |
| ADOPT A SCHOOL | SEE ATTACHMENT, WI | $108,000 | 2023 | SEE ATTACHMENT |
| UNIVERSITY PARTNERSHIPS | SEE ATTACHMENT, WI | $40,000 | 2023 | SEE ATTACHMENT |
| ADOPT A SCHOOL ACCRUAL | SEE ATTACHMENT, WI | $33,000 | 2023 | SEE ATTACHMENT |
| EMPLOYEE AGENT ENGAGEMENT | SEE ATTACHMENT, WI | $30,255 | 2023 | SEE ATTACHMENT |
| CHARITABLES | SEE ATTACHMENT, WI | $10,000 | 2023 | SEE ATTACHMENT |
GRANTS
$4,727,175SEE ATTACHMENT
MATCHING CASH
$3,407,670SEE ATTACHMENT
EMPLOYEE AGENT ENGAGEMENT CASH
$1,561,967SEE ATTACHMENT
MILWAUKEE CASH
$950,000SEE ATTACHMENT
GRANTS CASH
$819,500SEE ATTACHMENT
EMPLOYEE AGENT ENGAGEMENT
$697,876SEE ATTACHMENT
SCHOLARSHIP CASH
SEE ATTACHMENT
MATCHING
$494,878SEE ATTACHMENT
UNIVERSITY PARTNERSHIPS CASH
$227,119SEE ATTACHMENT
CHARITABLES
$205,389SEE ATTACHMENT
CHARITABLES
$200,470SEE ATTACHMENT
MILWAUKEE
$175,000SEE ATTACHMENT
ADOPT A SCHOOL
$93,000SEE ATTACHMENT
UNIVERSITY PARTNERSHIPS
$77,000SEE ATTACHMENT
MATCHING CASH
$3,305,293SEE ATTACHMENT
GRANTS CASH
$2,203,550SEE ATTACHMENT
GRANTS
$1,550,000SEE ATTACHMENT
MATCHING
$839,031SEE ATTACHMENT
SCHOLARSHIP CASH
$653,445SEE ATTACHMENT
EMPLOYEE AGENT ENGAGEMENT CASH
$627,626SEE ATTACHMENT
UNIVERSITY PARTNERSHIPS CASH
$527,970SEE ATTACHMENT
MILWAUKEE CASH
$457,000SEE ATTACHMENT
MILWAUKEE
$420,000SEE ATTACHMENT
CHARITABLES
$323,650SEE ATTACHMENT
ADOPT A SCHOOL
$108,000SEE ATTACHMENT
UNIVERSITY PARTNERSHIPS
$40,000SEE ATTACHMENT
ADOPT A SCHOOL ACCRUAL
$33,000SEE ATTACHMENT
EMPLOYEE AGENT ENGAGEMENT
$30,255SEE ATTACHMENT
CHARITABLES
$10,000SEE ATTACHMENT
Current and upcoming funding from American Family Insurance Dreams Foundation that your nonprofit may be able to apply for.
Who can apply: Nonprofits serving communities in south central and southeastern Wisconsin. Specific eligibility details are provided during the annual grant cycle.
Deadline: Annual grant cycle held each August (specific dates vary year to year).
Who can apply: Nonprofit organizations making positive change in communities where American Family employees and agency owners live and work. Applicants are directed to complete the Foundation's online grant form.
Deadline: No open solicitation currently; previously had deadlines (e.g., 2023 cycle closed April 14, 2023). Interested organizations should submit an interest form for future consideration.
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