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    30 for the Kids

    ActiveHuman Services
    FENTON, MOWebsite6603731915EIN: 83-2076507

    About 30 for the Kids

    30 FOR THE KIDS INC is a child-centered funder that concentrates support on programs serving vulnerable children and families—especially emergency‑affected and bereaved kids (children of fallen first responders and military) and children with medical needs. Their grants mix sizable, repeat investments in a small set of organizations with some local and international (e.g., Haiti) giving and occasional faith‑based or community-skill projects like bike‑riding instruction.

    Focus Areas

    Support for children of fallen first responders and firefighters (financial and bereavement assistance)Support for children who lost a parent in military service (Gold Star kids)Medical and basic‑needs support for children in low‑resource settings, including HaitiLocal youth development and skills programs (e.g., bike‑riding instruction, community youth services)Childhood cancer patient and family support

    Who They Fund

    children in Haitichildren in local/community settingschildren who lost a parent in active duty (police and firefighters)

    About 30 for the Kids

    30 for the Kids Inc concentrates its giving on children facing acute hardship, with repeated grants to support children in Haiti, families of fallen police and firefighters, and children served by local community programs. The clearest pattern is sustained support for a small group of organizations over multiple years. Brace for Impact 46 received $166,000 in 2023, $100,000 in 2024, and $107,000 in 2025 for children in Haiti, showing a continued commitment rather than a one-time award. Guns and Hoses also received $100,000 in both 2023 and 2024 for immediate financial assistance to the families of police and firefighters lost in the line of duty. Another recurring recipient, Lift for Life, was funded in 2023, 2024, and 2025 for support to children in the community. The foundation also backs children with medical needs and childhood cancer support, alongside life-skills and recreation-related programs. Across the recent grants, the common thread is direct help for children and families dealing with bereavement, illness, or basic needs, often through targeted grants to specific beneficiary groups.

    What 30 for the Kids Funds

    Support for children affected by bereavement appears repeatedly in the grant list. 30 for the Kids Inc gave $100,000 in 2023 and $100,000 in 2024 to Guns and Hoses for immediate financial assistance to the families of police and firefighters lost in the line of duty. It also gave $50,000 in 2025 to Gold Star Kids to support kids who lost a parent in active duty. Medical and illness-related support is another visible area: Mission318 received $25,000 in 2025 for a kids project to support medical needs, and Jessie-Rees Foundation received $13,951 in 2023 for support to children and families impacted by childhood cancer. The foundation also funds basic-needs and life-skills work, including $20,000 to Mission 318 in 2023 for basic needs and fundamental life skills.

    How 30 for the Kids Gives

    Grant size is clustered in the middle range, with a p25 of $20,000, a median of $66,957, and a p75 of $100,000. The pattern suggests a mix of larger targeted awards and smaller program grants, rather than many tiny contributions. Recipients do appear across multiple years: Brace for Impact 46, Guns and Hoses, Lift for Life, and Mission 318 all received more than one grant in the recent record. The foundation is not a donor-advised fund or individual-giving vehicle; it is a private foundation with regional giving. Its latest 990 year on file is 2025.

    Financial Snapshot

    Annual Giving

    $910K

    Total Assets

    $245K

    Total Revenue

    $238K

    Total Expenses

    $258K

    Typical Grant Size

    Most grants fall between $20K and $100K, with a median of $67K.

    25th Percentile

    $20K

    Median

    $67K

    75th Percentile

    $100K

    Geographic Reach

    Regional4 states funded

    About 50% of grants go to recipients in MO.

    Funding intensity
    Low
    High
    Headquarters

    Leadership

    SAL FRISELLA

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    Privacy PolicyTerms of ServiceSystem Status
    3 filings on record
    families of fallen police and firefighters
    children affected by childhood cancer
    vulnerable children and families in need of basic supports

    Giving Approach

    Concentrated giving with relatively large gifts to a small number of repeat grantees; mixes multi‑grant relationships (three organizations received multiple awards) with occasional one‑off, targeted grants both locally and internationally.

    Funding Style

    direct financial assistance (emergency/short-term relief)program-specific service fundingtargeted/earmarked grants (beneficiary-specific)faith-based/charitable grantmaking

    Notable grantees: BRACE FOR IMPACT 46, GUNS AND HOSES, LIFT FOR LIFE, GOLD STAR KIDS, MISSION318

    Topics

    bereavement support for children of fallen first responderspediatric medical support / childhood cancer supportbasic needs provision (food, shelter, immediate financial aid)life skills training for children and familieschild safety and public-safety testing initiativeschild recreation and physical activity programs (bike-riding instruction)prevention of cruelty to children and animals

    Where 30 for the Kids Makes Grants

    Giving is regionally concentrated in the United States, with 100% of the recent grants going to U.S. recipients. Missouri is the top state by grant count, and half of all grants go to recipients in the foundation’s HQ state of Missouri. Recent grants also reached Texas, Illinois, California, and Nevada. Within Missouri, recipients include Lake St. Louis, St. Louis, and Wildwood; outside the state, grants went to Garland, Peoria, Los Angeles, and Las Vegas.

    Frequently Asked Questions About 30 for the Kids

    What kinds of causes does 30 for the Kids Inc support?

    The recent grants point to several recurring causes: support for children in Haiti, financial assistance for families of police and firefighters killed in the line of duty, help for children who lost a parent in active duty, medical and childhood-cancer support, and local youth life-skills or recreation programs.

    Does 30 for the Kids Inc make repeat grants to the same organizations?

    Yes. Brace for Impact 46, Guns and Hoses, Lift for Life, and Mission 318 each appear in multiple grant years in the recent list, which shows ongoing support rather than one-off funding only.

    What is the typical grant size?

    The distribution centers on mid-sized awards: p25 is $20,000, median grant size is $66,957, and p75 is $100,000. The recent list includes both smaller program grants and larger six-figure awards.

    Where does 30 for the Kids Inc give most often?

    Missouri is the top state by grant count, and 50% of grants go to recipients in Missouri. Recent Missouri recipients include organizations in Lake St. Louis, St. Louis, and Wildwood.

    Latest 990 Filing

    2025

    Source: IRS Form 990-PF, fiscal year 2025.

    Recent Grants

    Most recent grants reported to the IRS.

    RecipientLocationAmountYearPurpose
    BRACE FOR IMPACT 46LAKE ST LOUIS, MO$107,0002025SUPPORT TO CHILDREN IN HAITI
    LIFT FOR LIFEST LOUIS, MO$56,4252025SUPPORT TO CHILDREN IN THE COMMUNITY
    GOLD STAR KIDSPEORIA, IL$50,0002025SUPPORT KIDS WHO LOST A PARENT IN ACTIVE DUTY
    MISSION318WILDWOOD, MO$25,0002025KIDS PROJECT TO SUPPORT MEDICAL NEEDS
    GUNS AND HOSESGARLAND, TX$100,0002024TO PROVIDE IMMEDIATE FINANCIAL ASSITANCE TO THE FAMILIES OF POLICE AND FIREFIGHTERS LOST IN THE LINE OF DUTY
    BRACE FOR IMPACT 46LAKE ST LOUIS, MO$100,0002024SUPPORT TO CHILDREN IN HAITI
    LIFT FOR LIFEST LOUIS, MO$50,0002024SUPPORT TO CHILDREN IN THE COMMUNITY
    BRACE FOR IMPACT 46LAKE ST LOUIS, MO$166,0002023SUPPORT TO CHILDREN IN HAITI
    GUNS AND HOSESGARLAND, TX$100,0002023TO PROVIDE IMMEDIATE FINANCIAL ASSITANCE TO THE FAMILIES OF POLICE AND FIREFIGHTERS LOST IN THE LINE OF DUTY
    LIFT FOR LIFEST LOUIS, MO$83,9142023SUPPORT TO CHILDREN IN THE COMMUNITY
    STRIDER FOUNDATIONLOS ANGELES, CA$20,0002023TO SUPPORT RELIGIOUS, EDUCATIONAL, CHARITABLE, SCIENTIFIC, LITERARY, TESTING FOR PUBLIC SAFETY,PREVENTION OF CRUELTY TO CHILDREN OR ANIMAL.
    MISSION 318WILDWOOD, MO$20,0002023TO ENHANCE THE LIVES OF THOSE IN NEED THROUGH BASIC NEEDS AND FUNDAMENTAL LIFE SKILLS
    ALL KIDS BIKELAS VEGAS, NV$18,0002023TO TEACH EVERY CHILD IN AMERICA HOW TO RIDE A BIKE
    JESSIE-REES - FOUNDATIONRCHO STA MARG, CA$13,9512023TO ENSURE EVERY CHILD AND FAMILY IMPACTED BY CHILDHOOD CANCER HAS THE SUPPORT TO NEVER EVER GIVE UP

    BRACE FOR IMPACT 46

    $107,000
    LAKE ST LOUIS, MO2025

    SUPPORT TO CHILDREN IN HAITI

    LIFT FOR LIFE

    $56,425
    ST LOUIS, MO2025

    SUPPORT TO CHILDREN IN THE COMMUNITY

    GOLD STAR KIDS

    $50,000
    PEORIA, IL2025

    SUPPORT KIDS WHO LOST A PARENT IN ACTIVE DUTY

    MISSION318

    $25,000
    WILDWOOD, MO2025

    KIDS PROJECT TO SUPPORT MEDICAL NEEDS

    GUNS AND HOSES

    $100,000
    GARLAND, TX2024

    TO PROVIDE IMMEDIATE FINANCIAL ASSITANCE TO THE FAMILIES OF POLICE AND FIREFIGHTERS LOST IN THE LINE OF DUTY

    BRACE FOR IMPACT 46

    $100,000
    LAKE ST LOUIS, MO2024

    SUPPORT TO CHILDREN IN HAITI

    LIFT FOR LIFE

    $50,000
    ST LOUIS, MO2024

    SUPPORT TO CHILDREN IN THE COMMUNITY

    BRACE FOR IMPACT 46

    $166,000
    LAKE ST LOUIS, MO2023

    SUPPORT TO CHILDREN IN HAITI

    GUNS AND HOSES

    $100,000
    GARLAND, TX2023

    TO PROVIDE IMMEDIATE FINANCIAL ASSITANCE TO THE FAMILIES OF POLICE AND FIREFIGHTERS LOST IN THE LINE OF DUTY

    LIFT FOR LIFE

    $83,914
    ST LOUIS, MO2023

    SUPPORT TO CHILDREN IN THE COMMUNITY

    STRIDER FOUNDATION

    $20,000
    LOS ANGELES, CA2023

    TO SUPPORT RELIGIOUS, EDUCATIONAL, CHARITABLE, SCIENTIFIC, LITERARY, TESTING FOR PUBLIC SAFETY,PREVENTION OF CRUELTY TO CHILDREN OR ANIMAL.

    MISSION 318

    $20,000
    WILDWOOD, MO2023

    TO ENHANCE THE LIVES OF THOSE IN NEED THROUGH BASIC NEEDS AND FUNDAMENTAL LIFE SKILLS

    ALL KIDS BIKE

    $18,000
    LAS VEGAS, NV2023

    TO TEACH EVERY CHILD IN AMERICA HOW TO RIDE A BIKE

    JESSIE-REES - FOUNDATION

    $13,951
    RCHO STA MARG, CA2023

    TO ENSURE EVERY CHILD AND FAMILY IMPACTED BY CHILDHOOD CANCER HAS THE SUPPORT TO NEVER EVER GIVE UP